Content Marketing Specialist

1 week ago

Toronto, Canada Sterling Karamar Property Management Full time

**Purpose**:
The role of the Content Marketing Specialist is to plan and execute marketing campaigns and tactics to drive qualified traffic to respective properties. Using primarily social media and digital advertising, lead generation can also be supplemented with print and other campaign tactics. Decision making needs to be supported with lead generation business intelligence and supporting analysis. The incumbent will conduct market research, analyze data and provide reporting for operational metrics.

**Main Responsibilities**:
This role will work closely with the marketing, leasing and operations teams to ensure that leads are qualified and key performance targets are achieved.
- Work with Internet listing services (ILS’) and vendors to optimize content and engagement as well as ensuring all information across owned and 3rd party digital channels are current and correct.
- Have a digital first mindset when developing and executing integrated marketing plans and initiatives to support the various market needs with the primary goal of reducing vacancy rates through lead generation.
- Take initiative in developing, executing and analyzing of performance-based media plans and campaigns that can be used across all channels and assist in achieving sales & operational goals.
- Actively participate in monthly meetings to discuss progress and provide recommendations on property portfolios with regards to market and economic changes and conditions
- Maintain an up-to-date content database and social calendar for both client portfolios and SKPM brand initiatives.
- Brand champion ensuring brand alignment and consistency across all advertising and communications for both client portfolios and corporate presence.
- Work with existing creative templates and development of fresh content as needed to provide engaging advertising and promotional materials used for both lead generation, resident appreciation events and programs as driven by leasing and operations.
- Assist with tenant promotional events. (Food drives, coffee mornings, resident appreciation barbeques, cocktail parties etc.)
- Stay up to date with industry trends and best practices
- Participate in the preparation of monthly marketing presentations.
- Participate in the preparation of quarterly marketing reports.

**Qualifications**:
**Education & Experience**:

- Post-Secondary Degree in Marketing or Business Administration
- 2 to 3 years’ related experience in marketing
- Experience in a real estate office or property management environment preferred
- Working knowledge of Adobe Creative Suite, Canva and Microsoft Office Suites
- Knowledge of GoogleAdWords, SEO and SEM and managing PPC campaigns across different channels an asset
- Experience with API integrations and development considered an asset
- Ability to work independently and as part of a team

**Skills and abilities**:

- Support our values of Honesty, Integrity, Respect, Trust
- Excellent organization skills and project management
- Creative thinker
- Fast learner and collaborative team member
- Excellent computer skills
- Excellent verbal and written communication skills required
- Ability to handle multiple priorities and tight deadlines
- Superior oral and written communication skills
- Ability to develop and sustain cooperative working relationships at all levels
- Ability to allocate one’s time effectively, work under pressure and manage tight deadlines

INDHP

  • Content Marketing Specialist

    4 weeks ago

    Toronto, Canada FreshBooks Full time

    About the Role As a Content Marketing Specialist, you’ll focus on the creation and delivery of high-quality, on-brand copy and content across various media (blog posts, social posts, email, video, guides, etc.) that drive results and engagement, and demonstrate empathy for the customer. Reporting to the Content Marketing Lead, you will use skills in...

  • Content Marketing Specialist

    4 weeks ago

    Toronto, Canada FreshBooks Full time

    About the Role As a Content Marketing Specialist, you’ll focus on the creation and delivery of high-quality, on-brand copy and content across various media (blog posts, social posts, email, video, guides, etc.) that drive results and engagement, and demonstrate empathy for the customer. Reporting to the Content Marketing Lead, you will use skills in...

  • Content Marketing Specialist

    4 days ago

    Toronto, Canada Willful Full time

    **About Willful** Our company has caught the attention of major publications such as The Globe and Mail, The Toronto Star, Global News, Betakit and has struck a deal on Dragons' Den. Willful has been approached by industry leaders in banking, insurance and employee benefits, and we have active national partnerships with Allstate, Arbor Memorial, CIBC, and...

  • Content Marketing Specialist

    2 days ago

    Toronto, Canada MaxPeopleHR Full time

    **About Us** MaxPeople is a professional Human Resources consulting firm offering HR, Training, Recruitment and Employment Law services to clients in need of an effective people strategy to grow their business. We provide services to small and mid-size organizations with the necessary Human Resources infrastructure and the employment law services required...

  • Content Marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada FreshBooks Full time $60,000 - $100,000 per year

    About the Role As a Content Marketing Specialist, you'll focus on the creation and delivery of high-quality, on-brand copy and content across various media (blog posts, social posts, email, video, guides, etc.) that drive results and engagement, and demonstrate empathy for the customer. Reporting to the Content Marketing Lead, you will use skills in content...

  • Content Marketing Specialist

    2 weeks ago

    Toronto, Canada Tenovos Full time

    At Tenovos, we help some of the world's most iconic brands such as Amazon, Canadian Tire, Marvel, and Mattel tell the ultimate story with their content. We seek a Content Marketing Specialist to help Tenovos tell our ultimate story with our content to attract more amazing brands. Tenovos is a data-first digital asset management platform, intuitively...

  • Content Marketing Specialist

    6 days ago

    Toronto, Canada Fidelity Investments Full time

    Job Description Please note: - Current work authorization for Canada _is required for all openings._- This is a regular, full-time role._- You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement._ Who We Are: At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years....

  • Marketing Specialist

    2 days ago

    Toronto, Canada Cardata Full time

    At Cardata, our goal is to provide cost-effective and accurate ways to reimburse drivers for using their personal vehicles for work. We partner closely with our customers to provide best-in-class support, service and technology to Drive What Matters for them and their employees. We recently secured an investment of over $100M to fuel our **vision **of...

  • Content Marketing Specialist

    2 weeks ago

    Toronto, Canada FreshBooks Full time

    Overview Join to apply for the Content Marketing Specialist role at FreshBooks About The Role As a Content Marketing Specialist, you’ll focus on the creation and delivery of high-quality, on-brand copy and content across various media (blog posts, social posts, email, video, guides, etc.) that drive results and engagement, and demonstrate empathy for the...

  • Content Marketing Specialist

    2 weeks ago

    Toronto, Canada FreshBooks Full time

    Overview Join to apply for the Content Marketing Specialist role at FreshBooks About The Role As a Content Marketing Specialist, you’ll focus on the creation and delivery of high-quality, on-brand copy and content across various media (blog posts, social posts, email, video, guides, etc.) that drive results and engagement, and demonstrate empathy for the...