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Social Content Strategist

2 weeks ago

Toronto, Canada Muscle Intelligence Full time

Are you an organized, creative, experienced, and data-driven self-starter with a passion for social media and fitness? Muscle Intelligence seeking a **highly** **experienced** and **creative** **Social Content Strategist** to join our team. As the Social Content Strategist, you will play a crucial role in growing our online social platforms, generating targeted traffic, and converting website visitors into leads. You will be responsible for developing and executing a strategic social media plan, crafting engaging content, and leveraging our expertise to maximize lead generation efforts.

You will be expected to **stay up-to-date** with current trends, platforms, and best practices in the social media landscape, and have an **in-depth understanding** of various social media channels and their respective demographics. **This is a full-time, virtual position**.

This is an exciting opportunity for an individual who is **passionate about what they do**, **has fun while doing their job**, and takes **complete ownership of what they do and the outcome they create** If this sounds like you....**_come join our dynamic team_**

**Responsibilities**:

- Manage and grow our social media presence with appealing content to attract and retain a targeted audience.
- Develop and execute a comprehensive social media strategy aligned with our mission and business objectives, with a strong focus on driving engagement across various social media platforms including Facebook, TikTok, Instagram, and YouTube, and converting visitors into leads.
- Manage and curate the company's social media accounts, ensuring consistent brand voice, content quality, and timely responses to interactions and inquiries.
- Create compelling social media content that generates interest, encourages shares, and drives website traffic while adhering to the brand's guidelines.
- Stay updated with the latest social media trends, tools, and best practices, continuously improving strategies and processes to stay ahead of the competition.
- Monitor and actively manage the company's online reputation, addressing any negative customer feedback in a prompt and professional manner.
- Develop and manage social media editorial calendar to ensure regular and timely content updates and campaigns.
- Collaborate with cross-functional teams to create and execute social media campaigns that align with overall marketing and brand initiatives.
- Research and analyze market trends, competitor strategies, and customer preferences to identify potential opportunities and optimize social media performance.
- Stay compliant with data protection regulations and ensure all social media activities align with legal and ethical guidelines.

**Qualifications**:

- Bachelor's degree in marketing, communications, or a related field; preferred.
- 3-5 years of social media experience.
- Proven experience in building and growing social media platforms such as Facebook, Instagram, TikTok, and YouTube.
- Experience in graphic design and video editing is a plus.
- Strong knowledge of current social media platforms, tools, algorithms, and best practices.
- Excellent organizational and multitasking abilities to manage multiple social media accounts and campaigns simultaneously.
- Creative mindset and ability to think outside the box to develop innovative social media strategies.
- Strong content writing skills with a keen eye for creating visually appealing and engaging content.
- Excellent communication skills.
- High attention to detail and the ability to deliver results within established deadlines.
- Passion for staying up-to-date with the latest social media trends, algorithms, and best practices to continuously improve social media presence.
- Must have an obsessive follow-through and a commitment to doing an exceptional job.
- MUST be efficient, focused, and hard-working
- Ability to do daily, weekly, monthly, and quarterly planning.

**Compensation**:

- Starting $40,000-$50,000 / annually depending on experience.
- Grow Up to $60,000+ annually

**Our Mission**:
**We are raising the standard of men in their prime by optimizing their physical health so they can live longer, lead from the front, and perform at their best every day.**

**We believe that men are built to lead with their actions, and not with their words. Society has bred a failing culture of men that weakens with each passing generation. It's not your fault, but it is your responsibility.**

**Our community of champions harnesses an innate will to win and a masculine drive to thrive; body, mind, and soul, so that we can lead ourselves first, and show up at our highest and best for what matters most to us, family.**

**We believe that the path to self-discipline, confidence, and character is found through training the body and committing to your word. Society is selling you on hedonistic pleasures and instant gratification while robbing you of your divine strength and masculine drive to do big things in this world.**

**R