Global Brand Strategist
1 week ago
**Your career can go far at Fix Network **:
**Fix Network** is looking for a** Brand Strategist - Retail** to join our team. As a** Brand Strategist - Retail **you will be responsible for working across all divisions and country organizations providing direction and oversight of the go-to market strategy for specific Fix Network consumer focused business lines.
In this role will work in partnership with the global marketing team and will be responsible for developing and implementing strategic brand plans that drive growth, increase brand awareness and loyalty.
**Your responsibilities will include**:
- Develop effective short
- and long-term brand strategies and initiatives that align with corporate goals and objectives
- Monitor and analyze market trends, competitor activity and consumer behaviour to inform brand positioning, value proposition establishment and audience targeting
- Combine analytical data and creative elements to enhance brand visibility, market growth, brand recognition and revenue
- Develop, evolve, and manage brand guidelines and ensure consistency at all touchpoints and adherence across all internal and external communications
- Work with external agencies and partners to develop and execute multi-audience marketing campaigns
- Analyze and report on the effectiveness of campaigns and make recommendations for improvement
- Work closely with internal team members from marketing, sales, communications and operations, and external suppliers to ensure the brand strategy is being applied consistently. This may include everything from brainstorming marketing initiatives and identifying appropriate marketing channels, to reviewing copy, graphics, and other assets before a campaign launch
- Liaises with marketing teams to create promotional activities and customer loyalty programs to drive sales and build market credibility
- Acts as the comprehensive brand information and support resource for all global and regional team members
- Manages tactical library of assets and promotional tools along with utilization guides for regional marketing teams
- Performs other duties as assigned.
**To be successful in this role, you will need**:
- Bachelor’s Degree in Marketing, Business, or related field
- At least 5 years of progressive work experience in brand strategy, with a focus on consumer retail brands
- Proven track record of developing and executing successful brand campaigns
- Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
- Excellent written, verbal communication and presentation skills
- Experience managing external agencies and partners
- Ability to travel for work
**Why Fix network ?**:
In addition to joining a young, dynamic and highly motivated team in a flexible and constantly evolving work environment. You will have access to the following benefits:
- Employer's contribution to the **RRSP**:
- **Internal career** opportunities.
- **Training and development**: Learning doesn't stop when you land a job. So we're committed to supporting you by investing in world-class training programs.
- **Medical insurance** for you and your family.
- **Equipment provided** by the employer
Our story began in 1992 with the founding of Fix Auto Collision in Quebec, Canada. **Fix Network** is the fastest growing automotive aftermarket service provider in the world, with over 2,000 shops in 21 countries. As we expand our business footprint around the world, we are always looking for dynamic people to keep **Fix Network** in a leadership position.
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