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Head of Growth Marketing
2 weeks ago
Job Title: Head of Growth Marketing
About Us: We are a leading provider of weight loss subscriptions in the digital health space, committed to helping our members achieve their health goals through personalized programs and support. Our mission is to provide exceptional service and guidance to every individual on their journey towards a healthier lifestyle. With a focus on digital health solutions, we leverage cutting-edge technology to deliver impactful results and empower our users to take control of their well-being.
Key Responsibilities:
- Growth Hacking: Devise and implement innovative growth strategies, encompassing referral programs, pricing mechanics, and opt-in initiatives.
- Funnel Optimization: Strategically design and iterate consumer funnels, including creative assets and landing pages, while continuously monitoring and optimizing performance.
- Ecommerce Management: Oversee backend CMS management, collaborating with development and design teams to launch new initiatives such as landing pages and product launches.
- Conversion Rate Optimization (CRO): Identify and capitalize on optimization opportunities across the website and user flow, working closely with product and engineering teams.
- Performance Marketing: Collaborate with the performance marketing team to develop and execute campaign strategies, manage day-to-day operations, and drive overall campaign success.
- Meta and Google Ads Management: Utilize expertise in Meta (formerly Facebook) and Google Ads platforms to launch, manage, and optimize campaigns, maximizing ROI and user acquisition.
- Data Analytics: Construct and interpret comprehensive dashboards, ensuring accurate data analysis and collaborating with operations for capacity planning.
- Growth Ops/Systems: Implement and optimize tools and systems to facilitate scalable growth initiatives.
Qualifications:
- 4+ years of demonstrated experience in growth marketing or related roles, with a strong emphasis on B2C environments.
- Proven track record of managing marketing budgets exceeding $50K monthly.
- Experience with Meta and Google Ads platforms, including campaign setup, management, and optimization.
- Entrepreneurial mindset with a proactive, growth-oriented approach.
- Ability to strategize at both macro and micro levels, transitioning seamlessly between high-level planning and tactical execution.
- Motivated by the opportunity to lead marketing efforts within a startup environment and make a significant impact on company growth.
What We Offer:
- Competitive Salary
- Standard Benefits
- Paid time off
- Opportunity to shape the growth trajectory of a dynamic startup
- Collaborative and innovative work culture
- Room for professional growth and development
**Benefits**:
- Paid time off
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
**Education**:
- Secondary School (preferred)
Work Location: In person