Digital Marketing Specialist

**Marketing Specialist Responsibilities**

**1. Marketing Strategy and Brand Promotion**
- Assist in formulating and executing the overall marketing plan to align with company strategic objectives.
- Responsible for brand promotion and market positioning to enhance brand awareness and reputation.
- Participate in the planning and execution of integrated online and offline marketing campaigns.

**2. Content and Visual Creativity**
- Responsible for the design and production of all marketing materials, including posters, brochures, social media assets, and event collaterals.
- Responsible for filming and editing all promotional videos, covering the full process from script planning, lighting setup, scene design, to post-production.
- Ensure that all design and video content align with brand identity and communication objectives.

**3. Market Research and Data Analysis**
- Conduct regular industry and competitor research to provide market insights and optimization suggestions.
- Monitor and analyze the performance of marketing campaigns (e.g., traffic, conversion rate, ROI), and prepare reports to drive continuous improvement.
- Track consumer behavior and market trends to support product optimization and market positioning.

**4. Customer and Event Management**
- Assist in organizing various marketing events (exhibitions, webinars, customer workshops, etc.) to increase customer engagement.
- Collaborate closely with the sales team to provide marketing support and drive business growth.
- Maintain the customer database and assist in identifying and nurturing potential leads.

**5. Other Responsibilities**
- Handle communication and coordination with external partners, media, and vendors.
- Perform other marketing-related tasks as assigned by management.

**Customer Service Responsibilities**

**1. Customer Inquiry and Support**
- Provide professional, accurate, and patient service to ensure customer issues are effectively resolved.
- Offer guidance and support on product or service usage based on customer needs.

**2. Complaint Handling and Issue Resolution**
- Handle customer complaints and follow up until issues are properly resolved.
- Record and organize customer feedback, and report to relevant departments to drive product or service improvements.
- Maintain the company’s service image and effectively manage emergencies or complex issues.

**3. Customer Relationship Management**
- Conduct regular follow-up with customers to track satisfaction and gather improvement suggestions.
- Assist in establishing and maintaining customer records to ensure information accuracy and completeness.
- Support customer care initiatives to enhance customer loyalty and engagement.

**4. Internal Collaboration and Information Sharing**
- Work closely with sales, marketing, and technical teams to ensure efficient problem resolution.
- Assist in preparing FAQs, service processes, and knowledge base documents to improve team efficiency.
- Report customer issues, service improvement suggestions, and case studies during internal meetings.

**5. Data Reporting and Service Improvement**
- Regularly compile customer service data (e.g., inquiry volume, resolution rate, satisfaction scores).
- Analyze data and propose suggestions to improve service quality and efficiency.
- Participate in training sessions to enhance skills and continuously improve communication and service techniques.

We Are Looking for Someone Who:

- Bilingual: Fluent in English and Chinese.
- Is positive, cheerful, and proactive with a “can-do” spirit.
- Is eager to learn and grow in a dynamic, competitive sales and marketing environment.
- Is results-driven, organized, and motivated by achieving targets and delivering exceptional service.
- Enjoys **public speaking**, presenting ideas clearly, and connecting with people through events and seminars.
- Works well with internal teams to ensure marketing and sales efforts align with regulatory compliance.

**Job Type**: Part-time

Pay: $21.00-$27.00 per hour

Work Location: In person