Marketing Coordinator

**Dare to Explore. Join Our Crunchy Crew at Naturally Homegrown Foods.** At Naturally Homegrown Foods, we're not just making delicious, all-natural snacks; we're fueling adventures. We're looking for enthusiastic team members who are passionate about quality and ready to push boundaries, just like our snacks. If you're someone who believes in going the extra mile and appreciates authentic, energetic work, you'll fit right in. We offer competitive pay and a comprehensive benefits package, including health, dental, RRSP matching, an Employee Assistance Program, and of coursechips **We're driven by**: Natural, Adventurous, Authentic, Trustworthy, Energetic, and Witty As a proudly independent and Canadian company, we value a strong team spirit. Got a passion for putting brands in the spotlight? We need you We're on the lookout for an enthusiastic and detail-oriented **Marketing Coordinator** to add some serious sparkle to our dynamic team. You'll be central to crafting and executing our marketing strategies, ensuring our incredible brands (including **Hardbite**and **Poptastic**) don't just reach, but _connect_ with our audience. Prepare to be a driving force, igniting brand stories across digital channels, powering exciting product launches, and finessing all our key communications **Your Mission**: Brand & Marketing Execution: - Support overarching marketing strategy and planning efforts. - Execute day-to-day consumer-facing initiatives for our key brands, including Poptastic and Hardbite. - Contribute to maintaining strong brand identity and consistency across all touchpoints. Content & Digital: - Develop engaging marketing content, including writing compelling copy and coordinating visuals for various platforms. - Manage execution of social media activities, including content posting, community engagement, and performance reporting. - Maintain and update brand pages, product listings, and "where to buy" information on our website. - Capture and create high-quality photos and content for social media - Conduct research, initiate outreach, and help manage micro-influencer partnerships. Public Relations: - Assist with PR efforts by writing compelling press releases and coordinating their distribution. - Support media relations and outreach activities. Retail & Product Support: - Support messaging strategies for retail and trade marketing initiatives. - Assist with packaging updates, ensuring accurate copy, compelling visuals, and compliant claims. - Support product storytelling and messaging for new product development and innovation projects. Analytics & Reporting: - Prepare detailed performance reports for social media and website activities. - Reference market insights and point-of-sale (POS) analysis to inform digital messaging and campaign optimization. Events & Community Engagement: - support community events to enhance brand presence and engagement. Vendor Management: - Liaise directly with external content creators and other marketing vendors to ensure timely and high-quality deliverables. **What You Bring**: - Bachelor's degree in Marketing, Communications, Business Administration, or a related field. - 2-3 years of experience in marketing, preferably with a focus on brand, consumer, or digital marketing. - Strong written and verbal communication skills with a proven ability to write engaging copy. - Graphic design skills an asset - Experience managing social media platforms (posting, engagement, basic reporting). - Familiarity with website content management systems. - A keen eye for visuals and content creation skills (e.g., photo and video capture for social). - Organizational skills and the ability to coordinate multiple projects simultaneously. - A proactive attitude and a strong desire to learn and grow in a fast-paced environment. **Good to Know**: - This position requires successful completion of a clear background check prior to start date. - This position will be 100% in office. - Required to represent the company at events on some weekends and evenings, as the job requires - Must have valid passport, future travel may be required within Canada and the United States - Starting wage is $50,000 - $60,000per annum. - Naturally Homegrown Foods champions diversity and is an equal opportunity employer. Our aim is to create an inclusive space where everyone thrives, free from discrimination and harassment. We make employment decisions based on merit and suitability for the role, regardless of sex, gender identity, sexual orientation, religion, ethnicity, race, disability, or age. Should you need any accommodation during our hiring process, please don't hesitate to ask; we're happy to provide support._ **Ready to explore what's real with us?** Learn more about our team on Instagram, TikTok, Facebook, and LinkedIn