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Growth Marketing Manager
2 weeks ago
**Hi there Thanks for stopping by**
Are you actively looking for a new opportunity? Or just checking the market? Wellyou might just be in the right place
We're looking for a Growth Marketing Manager to join our Performance Marketing team to lead the lead generation efforts of our Golf Business Unit. You will plan, execute, and optimize Lightspeeds paid media campaigns and organic efforts in order to drive sales and grow the Lightspeed Golf business.
**What you'll be responsible for**:
- Own the Marketing Acquisition targets for the Golf** **industry in NOAM.
- Collaborate with our talented Paid Media, SEO, and Affiliates specialists to drive leads for our Golf Sales team
- Partner with the Golf Marketing and Sales Teams to achieve monthly marketing and sales targets.
- Track, report, and analyze the performance across all marketing channels.
- Work with the creative and branding teams to create, manage, and optimize Youtube, display, paid social and direct media buying campaigns to achieve marketing objectives
- Monitor trends, investigate irregularities in performance and troubleshoot ad issues that affect delivery, performance, tracking, and reporting
- Select platforms, plan budgets, and forecast results for new campaigns
- Support Outbound efforts, notably via media campaigns (list warming), to optimize outreach process and pipeline management
**What you'll be bringing to the team**:
We're a team of 7 people located in Canada. Our team is responsible for generating leads for our sales team and for growing the Lightspeed Brand.
- 4+ years of digital marketing experience, with strong pay-per-click (PPC) experience
- Strong operations and analytical skills with an understanding of ad budgets, bidding strategies, pacing and optimization, and demand gen fundamentals across all channels
- Proficient in Google Ads, Google Analytics, Meta Ads/Business Manager, DV360, YouTube Ads
- Excellent verbal and written communication skills - ability to articulate ideas and results
- Highly organized and detail oriented
- Strong cross-functional collaboration skills
**Even better if you have, but not necessary**:
- Lead-generation experience in a B2B environment
- Experience in a customer-facing marketing role
- Experience as a team lead or manager
We know that people are more than what's on their CV. If you're unsure that you have the right profile for the role... hit the 'Apply' button and give it a try
**What's in it for you**:
and enjoy a range of benefits that'll keep you happy, healthy and (not) hungry:
- Lightspeed share scheme (we are all owners)
- Unlimited paid time off policy
- Flexible working policy
- Paid leave and assistance for new parents
- Medical, dental & vision insurance
- Health & wellness benefit of $500/per year
- Mental health online platform and counseling & coaching services
- LinkedIn Learning license
- Volunteer day
**Where to from here?**
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you're proud to come to every day. For a glimpse into our world check out our career page here.
Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal's gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.
**Who we are**:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.
- Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.
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