Marketing Consultant

7 days ago

Markham, Canada Infiniti Strings Full time

**Your Responsibility**:

- Lead the analysis and development of strategies for new and potential products/services, markets, and advertising opportunities.
- Provide strategic recommendations to optimize marketing and advertising channels to drive campaign results and exceed defined objectives, including social media programs, Google ads, and SEO
- Establish and maintain professional relationships with clients, and partner contacts to support the maximum effectiveness of programs implemented
- Grow Infiniti Strings’ audience to reflect its evolution as an instrument retail company.
- Create and maintain an owned media content calendar to highlight key capabilities and strategic priorities.
- Experienced in preparing event related campaign (Poster design, Mailchimp)
- Provide/oversee go-to-market insight, select vendors/sites and provide rationales on these sites, acting as a connection point for vendors/partners
- Analyze campaign data to determine what works/doesn't work, and optimize real-time performance.

**Qualifications**:

- 2+ years of experience in a similar or related role.
- Social listening capabilities and detailed metrics tracking.
- A customer service-orientated approach.
- Experience developing creative content and testing strategies to improve on key metrics.
- A willingness to share different perspectives to contribute to new ways to go beyond expectations.
- Excellent communication skills both written and verbal
- Strong organization and project management skills

**Job Types**: Full-time, Permanent

**Salary**: $18.00-$30.00 per hour

**Benefits**:

- Casual dress
- On-site parking
- Paid time off
- Store discount

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Day shift
- Weekend availability

Supplemental pay types:

- Overtime pay

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Digital marketing: 2 years (required)

Work Location: One location

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