Email Marketing Specialist

1 week ago

Oakville, Canada Finsana Full time

Achieve Finance, a sister company to FinSANA, is a marketing company that specializes in lead generation for the personal finance space.

We specialize in all forms of marketing and support our clients with solutions and technology allowing us to serve up better results effecting the bottom line.

RESPONSIBILITIES
- Conducting extensive A/B and multivariate testing, analysis, and reporting on key metrics impacting delivery, open rate, click through rate, conversion rate, and ROI;
- Developing meaningful database segmentation to tailor appropriate campaigns for targeted audiences;
- Creating data and content strategies to maximize performance;
- Working alongside Compliance to foresee and anticipate legal and/or regulatory issues;
- Keeping focus on long-term vision while executing on short-term performance goals.
- Maintain up-to-date campaign calendar and coordinate with internal stakeholders.
- Tracking and reviewing all campaign metrics on a daily, weekly, monthly, and ad hoc basis to identify opportunities for optimization, and help build presentations (PPT) for senior leadership.
- Measurement and optimization of content and campaign performance.
- Work with graphic designers to develop marketing campaign creative assets.
- Collaborating and assisting on other marketing/sales projects as requested.

**REQUIREMENTS**:

- Degree/Certification in Marketing Management, Advertising, Communications, or equivalent.
- Extensive experience in all areas of campaign management
- IP reputation management for both dedicated and shared IPs
- Working knowledge of delivery protocols and policies for all major domain groups.
- Basic understanding of HTML knowledge
- Excellent project management skills specific to marketing.
- HTML/CSS/AMP Knowledge
- Analytics, Reporting, (FBL's, Postmaster Tools, SNDS)
- ISP and ESP Knowledge
- Delivery Protocols and Policies: (SPF, DKIM, DMARC)
- Compliance and Legal Knowledge
- Graphic Design Basics, Mobile and Testing Tools
- Linux LAMP experience, Apache, MySQL, and PHP/Python, basic scripting, or coding knowledge (as an asset)

WHY JOIN US?
- Competitive wages
- Group Insurance benefits
- Work and family life balance
- Strong culture and values centered around support and inclusiveness for all our employees.
- Employee Referral Program
- RRSP Matching Program

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