Shopper & Multicultural Marketing Manager

Clorox is the place that’s committed to growth - for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team.

CloroxIsThePlace

Your role at Clorox:
As the Shopper Marketing & Multicultural Marketing Manager, you will play a pivotal role in driving our brand's presence and performance across various omnichannel (in store and online) retail platforms. You will be responsible for developing and executing comprehensive shopper marketing strategies that enhance the consumer journey, increase brand visibility, and drive sales growth.
On the multicultural front, you will champion the integration of cultural intelligence into marketing strategies, ensuring Clorox brands resonate authentically with Canada’s diverse population.

In this role, you will:
You will lead the development of shopper marketing programs tailored to key retail partners, ensuring that each initiative is grounded in shopper insights and aligned with both brand and customer objectives. This includes creating compelling in-store activations, digital campaigns, and retailer-specific content that influence purchase behavior at the point of decision.

This role also involves supporting the development and execution of Multicultural Marketing tactics to effectively reach and engage diverse consumer segments. This includes identifying key growth segments, developing culturally relevant messaging, and partnering with our Multi Cultural Agency, community organizations, media platforms, and influencers to build meaningful connections.

Omni-Channel/ Shopper Marketing Strategy and Execution
- Work closely with the Brand and the broader Commercial Team including Customer Strategy to lead the planning, execution and measurement of branded shopper marketing strategies with key omni-retailers
- Leverage consumer/shopper insights to identify new retail program ideas that drive growth in the category and for the Clorox business
- Collaborate with Brand, Customer Strategy and Customer Teams to align Shopper initiatives with brand objectives and customer priorities
- Develop and execute large scale retail shopper programs that drive conversion at the point of purchase, including & not limited to in-store displayers/signage, online/in-store media, price promotion, contesting, digital shelf optimizations
- Monitor and evaluate campaign performance, using insights to optimize future programs and maximize ROI

Multicultural Marketing Development
- Support the development of a scaled approach to Multicultural Marketing across core brands and within relevant channels to drive incremental sales growth
- Identify and prioritize key multicultural consumer segments based on demographic and behavioral insights.
- Develop culturally relevant marketing campaigns and messaging that resonate with diverse audiences across Canada.
- Build partnerships with multicultural media outlets, influencers, and community organizations to amplify brand engagement.
- Integrate multicultural insights into broader brand and shopper marketing plans to ensure inclusivity and authenticity.

Digital Shelf Management (Owned Brand Sites & Retailer Platforms)
- Quarterback & track digital shelf initiatives, using a fact-based and strategic approach to business priorities across brands/customers
- Content Auditing: Develop an audit template & process and lead the analysis (own, competitive, category) for action planning across owned/retail platforms
- Shelf Tools: Own/optimize digital shelf tools inclusive of product content templates on Salsify and MikMak integrations for owned sites & media executions
- Playbook & Best Practices: Own the digital shelf/go-to-market playbook and processes with ongoing updates & education cross-functionally. Establish appropriate connections across brand, customer, creative and US teams to elevate effectiveness of shopper & digital shelf initiatives.

General & Admin
- Manage Omni-shopper program/ and Multicultural Marketing budget - Responsible for spend tracking, PO creation, invoicing, and monthly budget reconciliation/reporting to Finance
- Manage Shopper Marketing and Multicultural Marketing Agency relationships and vendor partners to support executional excellence
- Stay up to date and inform team members about new industry trends, tools/tech, and best practices. Lead pilots in shopper & digital shelf space.

What we look for:

- 3-5 years of Shopper Marketing and/ or digital shelf experience, especially across Amazon, Walmart and Loblaw retailer accounts
- Experience in developing and executing large scale retail shopper programs, including but not limited to in-store displayers/signage, online media, price promotion, contesting, digital shelf optimizations
- Analytical experience in generating and actioning consumer/shopper insights, preferably with a holistic omnichannel view across in-store & o