Associate Omni Shopper Marketing

Clorox is the place that’s committed to growth - for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team.

CloroxIsThePlace

Your role at Clorox:
Position Summary:
As an Associate Omni Shopper Marketing & Digital Shelf Manager, you will play a pivotal role in driving our brand's presence and performance across various omni-channel (in store and online) retail platforms. You will be responsible for developing and executing comprehensive shopper marketing strategies that enhance the consumer journey, increase brand visibility, and drive sales growth. Your expertise in digital shelf management will ensure our products are optimally presented, accurately described, and consistently available across all e-commerce platforms. Additionally, you will support the establishment and execution of best practices across planning, measurement, and the go-to-market of retail initiatives throughout the omni-channel shopper journey for our brands in Canada. This role also involves supporting the development and execution of Multicultural Marketing tactics to effectively reach and engage diverse consumer segments.

In this role, you will collaborate closely with cross-functional teams, including Sales, Marketing, and Supply Chain, to align key initiatives and ensure seamless execution. You will leverage data analytics and consumer insights to identify opportunities, optimize product listings, and implement targeted promotional retailer programs. A key focus will be on building collaborative working relationships on business priorities with the brand teams, Media/eCommerce team, and Category/Customer Strategy team, ensuring alignment and synergy across all efforts.

In this role, you will:
Omni-Channel Shopper Program Management
- Work closely with the broader commercial team to lead the planning, execution and measurement of branded shopper programs with key omni-retailers
- Leverage consumer/shopper insights to identify new retail program ideas that drive growth in the category and for the Clorox business
- Support the development of a scaled approach to Multicultural Marketing across our brands and within relevant channels to drive incremental sales growth
- Develop and execute large scale retail shopper programs, including & not limited to in-store displayers/signage, online/in-store media, price promotion, contesting, digital shelf optimizations

Digital Shelf Management (Owned Brand Sites & Retailer Platforms)
- Project Management: Quarterback & track digital shelf initiatives, using a fact-based and strategic approach to business priorities across brands/customers
- Content Auditing: Develop an audit template & process and lead the analysis (own, competitive, category) for action planning across owned/retail platforms
- Scorecarding & Analytics: Develop and launch an internal digital shelf scorecard to identify & monitor impact of optimizations across core KPIs
- Shelf Tools: Own/optimize digital shelf tools inclusive of product content templates on Salsify and MikMak integrations for owned sites & media executions
- Playbook & Best Practices: Own the digital shelf/go-to-market playbook and processes with ongoing updates & education cross-functionally. Establish appropriate connections across brand, customer, creative and US teams to elevate effectiveness of shopper & digital shelf initiatives.

General & Admin
- Manage Omni-shopper program/ and Multicultural Marketing budget - Responsible for spend tracking, PO creation, invoicing, and monthly budget reconciliation/reporting to Finance
- Stay up to date and inform team members about new industry trends, tools/tech, and best practices. Lead pilots in shopper & digital shelf space.

Li-Hybrid

What we look for:
Years and Type of Experience:

- 3-5 years of shopper Marketing and digital shelf experience, especially across Amazon, Walmart and Loblaw retailer accounts
- Experience in writing, editing and crafting content for digital shelf purposes
- Experience in developing and executing large scale retail shopper programs, including & not limited to in-store displayers/signage, online media, price promotion, contesting, digital shelf optimizations
- Analytical experience in generating and actioning consumer/shopper insights, preferably with a holistic omni-channel view across in-store & online

Skills and Abilities:

- Outstanding organizational skills and the ability to simultaneously handle multiple projects while meeting deadlines
- Exceptional technical skills - in store & digital content development; eCommerce content syndication tools (e.g., Salsify); media, promotion and contesting integration to branded programs at retail
- In-depth knowledge and understanding of online pure play & omni-retailer platforms in the Canadian marketplace (especially Amazon, Walmart, Loblaw eCommerce websites and apps)