Product Specialist

**Date posted**: July 16, 2025

**Location**: Based out of the office in Markham, ON (National Role)

**Reports To**: Ultrasound Business Unit (BU) Manager

**Job Type**: Full-time, Permanent

Canon Medical Systems Canada (CMSCA) is a leading worldwide provider of high-quality diagnostic imaging systems and comprehensive medical solutions looking for a highly capable Product Specialist - Ultrasound located in Toronto, Ontario. The product specialist will be responsible for covering the Greater Toronto Area.

**Major Responsibilities**

**Sales & Tender Support**
- Provide ultrasound product and modality expertise in response to RFPs and tenders;
- Collaborate with sales and marketing teams to refine positioning of key features based on customer needs;
- Maintain customer profiles, including key decision-makers and site-specific needs;
- Support the preparation and validation of RFPs in collaboration with Account Managers and the Ultrasound BU Manager;
- Assist Account Managers in translating clinical value into strategic product positioning to support the sales process.

**Strategic Initiatives & Product Lifecycle**
- Actively contribute to product launches, including pre-launch training, positioning, and go-to-market preparation;
- Collect, organize, and summarize field-based feedback (technical or clinical) in a structured format for the BU Manager to relay to global HQ;
- Support strategic marketing efforts via webinars, workshops, and conference planning;
- Track market trends and competitor activities, as well as share relevant insights with the Ultrasound BU Manager to inform strategic planning.

**Internal Enablement & Training**
- Develop and update product training materials to ensure consistent knowledge across Canada;
- Promote team skill development aligned with evolving market trends and innovations;
- Develop and maintain product presentations, sales tools, and training materials tailored to internal teams and customer engagements.

**Product Support & Field Expertise**
- Provide advanced ultrasound product support directly to clinical users and internal stakeholders;
- Deliver high-level demos, product evaluations, and supplementary clinical support as needed;
- Support the Ultrasound Business Unit Manager and broader team by contributing clinical and product knowledge on advanced ultrasound features as needed, particularly for strategic projects or specialized customer support;

**Regulatory & Quality Compliance**
- Ensure compliance with company policies and quality procedures;
- Document and support field requests related to cleaning protocols and regulatory needs;
- Track and communicate needs for product improvement that may have direct sales impact.

**Qualifications**
- Certified Sonographer in Canada (required);
- Minimum 10 years of experience in ultrasound, preferably in both clinical and industry settings;
- Proven track record as an Ultrasound Application Specialist is highly desirable;
- Languages: English required; French proficiency preferred or willingness to develop bilingual skills over time;
- Technical Proficiency: strong working knowledge of Microsoft Office (PowerPoint, Excel, Word);
- Comfortable with virtual communication platforms (e.g., Teams, Zoom);
- Soft skills: excellent communication and interpersonal skills;
- Strategic thinker with the ability to synthesize information and communicate clearly across teams;
- Self-motivated and comfortable working independently in a national role;
- Strong organizational skills and attention to detail.

**Additional Information**
- Frequent national travel is expected, including site visits, training sessions, and conference support;
- This position does not include direct reports but requires leadership and influence within a collaborative team;
- This role will evolve with time and business needs, offering potential pathways into greater product management or strategic roles.