Associate Director, Media Planning

**About Klick Health**

**Job Details**

The Associate Director, Media Planning with an oncology specialization is a strategic leader and digital media expert who brings a deep understanding of oncology marketing to our growing team. You will play a critical role in developing, executing, and optimizing media plans specifically for oncology brands, working closely with our Media Operations team and Analytics Practice to drive superior campaign results. Acting as a day-to-day lead with our oncology clients, you will help shape media strategies that resonate with both healthcare providers and patients navigating cancer treatments. Additionally, you will oversee media budgets, ensuring efficiency and alignment with the unique regulatory needs of oncology advertising.

**Key Responsibilities**:
- ** Oncology Media Expertise**: Develop and execute digital media strategies tailored to the oncology marketplace, leveraging insights into cancer treatment pathways, patient journeys, and healthcare professional engagement.
- ** Strategic Collaboration**: Partner with the Analytics Practice to monitor and optimize oncology campaign performance, ensuring that plans deliver against KPIs and brand objectives.
- ** Cross-Functional Integration**: Work seamlessly with creative, content, and brand teams to ensure messaging and media are harmonized, particularly for complex oncology narratives.
- ** Client Engagement**: Serve as the primary media lead for oncology clients, building trusted relationships and proactively recommending media innovations that reflect evolving treatment landscapes and market dynamics.
- ** Budget Management**: Oversee and steward oncology media budgets, ensuring transparency, fiscal responsibility, and regulatory compliance.
- ** Performance Reporting**: Deliver detailed oncology media reports and insightful analyses to optimize future planning and execution.
- ** Creative Influence**: Offer media-driven insights to enhance oncology-specific content development and audience targeting.

**Skills and Experience**:
- Minimum of 7 years of media planning experience, with significant exposure to oncology or broader healthcare/pharmaceutical sectors.
- Deep knowledge of oncology marketing nuances, including DTC (Direct-to-Consumer) and HCP (Healthcare Professional) communication strategies.
- Proven ability to translate complex scientific concepts into media strategies that engage diverse oncology audiences.
- Strong background in digital media strategy, including programmatic, search, social, video, and endemic healthcare platforms.
- Experience managing multi-million-dollar media budgets with precision and strategic foresight.
- Proficiency with media planning and reporting tools such as DoubleClick Campaign Manager, DoubleVerify, and Bionic.
- Excellent project management, time management, and vendor management skills.
- Outstanding written and verbal communication skills tailored to the oncology sector.
- Creativity, critical thinking, and problem-solving capabilities, with a commitment to continual learning in a rapidly evolving oncology landscape.
- Experience in leading and mentoring media planners is preferred.
- Recognition through awards or notable campaign successes in oncology advertising is a plus.

**Education and Experience**:
- ** Education**: Bachelor’s Degree in Marketing, Advertising, Communications, or a related field preferred.
- ** Experience**: At least 3-5 years of direct media planning experience for oncology brands or campaigns in a healthcare agency environment.

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- Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities._