Director, Media Planning

4 days ago

Toronto, Canada Klick Health Full time

**About Klick Health**

**Job Details**

Join our team as a Media Planning Director, where you will play a pivotal role in bridging the gap between clients and our internal media team. Your mission will be to understand, strategize, and implement effective media solutions, contributing to the achievement of client objectives. If you're a seasoned media expert with a passion for digital health and a track record in strategic planning, we want to hear from you.

**Define a long-term strategic roadmap for media with key accounts**:

- Understand and stay up-to-date with digital media technologies, trends, vendors and best-practices
- Understand and stay up-to-date with pharmaceutical marketing technologies, trends, vendors, best-practices and regulations—for patient marketing, healthcare professional marketing, and marketing to other healthcare stakeholders
- Collaborate with internal teams to define a long-term vision for digital media at key account and a step-by-step implementation roadmap for achieving it
- Communicate and advocate for this vision both internally (such as to media planners and account services teams) and externally (such as to clients)

**Direct implementation of the roadmap at a cross-brand account level**:

- Provide direction for implementation of platforms and technologies that reflect best-practices (ad serving, data management, etc.)
- Provide direction for the development and adherence to processes that reflect best-practices (planning, buying, reporting, optimization)
- Provide direction for the creation of templates and tools that maximize efficiency, effectiveness and repeatable excellence

**Lead cross-channel media planning and optimization for brand media programs**:

- Provide evidence-based recommendations on channel budget allocation
- Collaborate with internal media team, including display media planners and search engine marketing experts, to maximize media effectiveness across channels
- Work with display media planners, search engine marketing experts and analytics team to maximize media return on investment
- Cultivate relationships with strategic partners, including platform providers, publishers and networks

**Skills and Experience**:

- 8+ years in a digital media role, with a background in strategic digital media planning and experience in key media channels, including Display, and SEM
- Deep knowledge of all digital media channels and their strategic role
- Knowledge of, interest in and excitement about emerging digital media technologies and channels, such as programmatic buying and native advertising
- Proven experience defining, communicating and implementing a strategic vision
- Passion for digital health and the possibilities of digital media for healthcare
- Drive to maximize return on investment and quantifiably prove it
- Knowledge of and experience with pharmaceutical marketing is preferred
- Knowledge of and experience with healthcare media vendors is preferred

LI-Hybrid #LI-JP1
- Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities._

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