Digital Marketing Specialist

2 days ago

Brampton, Canada VDart Full time

**Title: Digital Campaign Specialist**

**Location: Brampton, ON**

**Mode : Fulltime**
- Responsible for supporting segment based personalization and optimization
- Understands the collection of a series of technologies needed to support campaigns and Adobe data orchestration
- Understand data structures and navigate complex data sets to support marketing campaigns.
- Conducts code reviews, mentors and coaches the larger team, provides objective feedback to consultants and development partners to ensure proper execution of projects.
- Meet with business stakeholders to refines requirements using critical evaluation techniques, systems knowledge and experience.
- Leverage technical background and experience to QA and validate requirements on business and digital asks have been satisfied
- Attend QA, UAT, and BRT calls to answer questions and provide feedback on defects
- Support marketing Agile teams and marketing transformation teams to activate more MarTech usecases

**Skill Set required/Qualification**
- 'Strong working knowledge of SAS MA, Adobe Audience Manager, Adobe Experience Platform, Agile Tools and Methodologies
- Experience with Agile tools and Methodologies (e,g - Atlassian suite)
- Review requirements and deliver as per business and Digital needs.
- Marketing / Tech Enablement tool expert Adobe Experience Cloud, Google Marketing Platform, SAS and/or CDPs
- understand how tag managers work and leverage custom variables to create online segments
- Ensure contributions to production activities are launched with precision and accuracy
- Ability to work well under pressure, prioritize work and well organized
- Ability to take ownership on the deliverables
- Ensure Customer Experience measurement meet business, reporting, digital campaigns, marketing campaigns and brand camp again expectations

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