National Digital Marketing Specialist

National Digital Marketing Specialist

**Req ID**:37440

**Date**:Apr 22, 2025

**Location**:Brampton, ON, CA, L6S 6B6

**Brand**:Sonepar Canada

**About Us**:

- Sonepar Canada is an independent family-owned company with global market leadership in the business-to-business distribution of electrical, industrial and safety products and related solutions. In Canada, we are represented by 9 locally managed electrical and industrial distributors and have over 100+ locations with coverage in 8 provinces.
- We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees.

**_What’s In It For You?_**
- You will be joining a market leader with over 40 years of experience to help you elevate your potential.
- You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
- A chance to get involved in the forever growing electrical industry.
- We house the largest inventory to better service our customers and deliver on sales commitments.
- An opportunity for career development across many business departments within our organization.
- The incumbent can either be based in Laval (Quebec) or Brampton (Ontario)*

**Scope of the Position**:

- Drive digital and data initiatives across Operating Companies (OpCos) and champion, promote, and encourage best practices. Be a Subject Matter Expert (SME) in Google Analytics, SEO/SEM, and data analytics. Proactively analyze customer data and provide actionable insights. Build customer profiles and provide strategic insights on how to better market to them.

**Major Responsibilities**:

- Work alongside the National Marketing Manager to support teams across Canada and execute projects nationally.
- Monitor and analyze campaign performance using tools like Google Analytics to measure digital traffic and optimize campaigns for better performance.
- Data analysis and reporting: Delve into data (customer, web, etc.), manipulate, and extract actionable insights. Produce and deliver weekly, monthly, and quarterly performance reports.
- Track user interactions to identify patterns and trends that can help improve marketing. Support customer profiling and data management projects to ensure clean, usable data.
- Manage SEO (keyword research and development) and SEM programs to improve search engine rankings and drive organic traffic.
- Develop and manage PPC campaigns across multiple ad networks, including Google Ads, Microsoft Ads, and paid social advertising.
- Develop and optimize content for the website.
- Conduct market research to inform campaigns and stay updated on advertising trends and competitor strategies.

**Education and Training**:

- Bachelor’s degree preferably in marketing, communication, or a related field.
- Bilingual in French and English preferred, but proficiency in English is essential for communicating with clients outside of Quebec.

**Expected Experience and Required Skills**:

- 3+ years’ experience in a similar role, ideally in a B2B industry.
- Experience with Power BI, SQL, Fabric, Power Automate, Adobe Creative Suite, Wrike, an asset.
- Strong ability to analyze data and provide actionable insights.
- Ability to create engaging content and innovative marketing strategies.
- Ability to make connections and build trust with stakeholders internally and externally.
- Optimize marketing strategies, improve targeting, and drive better decision-making to maximize ROI.
- Strong organizational, planning, and time management skills.
- Handle customer data with confidentiality and ensure data management projects have clean, usable data.
- Collaborate with various teams and stakeholders.
- About 5% travel required.

**Benefits & Perks**
- We offer a competitive salary, plus a full set of benefits, including:

- Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
- Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
- Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

**More information on Sonepar Canada**:

- Check out Sonepar Canada on Facebook

Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.

Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.

**_Next steps:_**: