Social Media Manager

**About Originalluxury**

Originalluxury is a curated luxury menswear platform focused on craftsmanship, exclusivity, and European-made fashion. We work with some of the world’s most respected luxury brands and manufacturers, blending editorial storytelling with commerce.

We are entering a new phase of brand growth and are looking for a **creative operator**—someone who understands luxury aesthetics and can _execute end-to-end visual storytelling_ across social platforms.

**The Role**

We are hiring a **Social Media Manager / Photographer** who will own the **visual identity and daily presence** of Originalluxury across social channels.

This is a **hands-on, creative role** that combines:

- Luxury fashion photography
- Short-form video & Reels
- Social strategy & posting
- Visual consistency and brand storytelling

You will work closely with leadership and creative partners to elevate Originalluxury into a **top-tier luxury digital presence**.

**Key ResponsibilitiesPhotography & Visual Content**
- Shoot **luxury product photography**, lifestyle imagery, and editorial content
- Photograph in-studio, on-location, and during brand events or trunk shows
- Maintain consistent lighting, color, texture, and luxury presentation standards

**Video & Short-Form Content**
- Create high-end **Instagram Reels / TikToks / Shorts**:

- Capture behind-the-scenes, styling moments, product features, and storytelling clips
- Edit short-form content optimized for performance and brand tone

**Social Media Management**
- Own daily posting for Instagram (primary), with expansion to TikTok & LinkedIn
- Plan and execute a **monthly content calendar**:

- Write refined captions aligned with luxury brand voice
- Monitor performance, engagement, and audience growth

**Brand & Creative Direction**
- Help define and maintain Originalluxury’s **visual language**:

- Ensure consistency across all content: tone, color, composition, mood
- Collaborate on campaign ideas, drops, and seasonal launches

**Who You Are**
- You **understand luxury**—this is not fast fashion or influencer content
- You have a strong eye for composition, texture, lighting, and detail
- You’re both **creative and operational** (you execute, not just ideate)
- You follow and study top luxury brands, editors, and tastemakers
- You take ownership and pride in building a brand’s visual presence

**Required Experience**
- 2-5+ years in social media, photography, or fashion content creation
- Proven portfolio of **luxury or premium fashion content**:

- Strong photography skills (studio & lifestyle)
- Proficiency in Lightroom, Photoshop, and basic video editing tools
- Deep understanding of Instagram aesthetics and trends

**Nice to Have**
- Experience working with luxury or menswear brands
- Video editing skills (Premiere Pro, Final Cut, CapCut, etc.)
- Understanding of e-commerce imagery and conversion-driven visuals
- Familiarity with fashion weeks, trunk shows, or luxury retail

**What We Offer**
- Opportunity to shape and **own the visual identity** of a growing luxury brand
- Access to premium products, studios, and creative resources
- Competitive salary based on experience
- Creative autonomy with high standards
- Long-term growth potential as the brand scales

**How to Apply**

Please submit:

- A short introduction
- Your **portfolio** (social feeds, photography, video work)
- Instagram or platforms you currently manage (if applicable)

Pay: $40,000.00-$50,000.00 per year

**Benefits**:

- On-site parking

Ability to commute/relocate:

- Mississauga, ON L5T 1S8: reliably commute or plan to relocate before starting work (required)

Application question(s):

- Why Originalluxury? And if you were hired, what would be the first thing you would do? And why?

**Experience**:

- Fashion Photography: 4 years (required)
- SMM for luxury brand: 3 years (required)
- Adobe Creative Suite: 3 years (required)

Work Location: In person