Sales Representative

**Company Background**

Donald’s Fine Foods is a family-owned business that has operated for over 30 years. We are a specialty meat processing and distribution company spanning six plants in Alberta, British Columbia and Saskatchewan, serving both domestic and international markets.

**Our Core Values**
- **Integrity** - Do the right thing in all circumstances. Honesty and transparency in everything we do.
- **Ethical** - Always moving forward with a respectful, fair and equitable approach, promoting sustainable practices.
- **Creativity** - Pursue and achieve innovation with passion, purpose, ingenuity and curiosity.
- **Responsibility** - Be accountable for all our actions, decisions, and results.
- **Community** - Foster a sense of community both within the company and external stakeholders, through engagement, collaboration, and support.

**Brief Job Description**

**Critical Objectives**
- Develop business relationships.
- Improve existing relationships.
- KPIs
- Increase sales opportunities.
- Generate product awareness.
- Generate and increase sales revenue.
- Obtain competitors’ pricing.
- Report on sales metrics and market activity.
- Provide customer service, support, and updates to customers.

**Responsibilities**
- **Sales**_
- Grows outside and inside sales with existing and potential clients and identifies customers and/or markets to sell to, maximizing margins.
- Quotes prices, prepares proposals, and provides information regarding terms of sales and delivery dates, consults with the Sales Manager to devise effective solutions.
- Manages and interprets customer requirements with clients to understand, anticipate and meet their needs.
- Analyzes customers’ orders and makes “add on” product suggestions based on previously ordered products.
- Communicates sales or service opportunities and customer concerns or suggestions.
- Maintains product inventory and age by keeping current with market conditions, changing trends, economic indicators, and competitors while maximizing margins (selling price).
- Maintains records of customer communications and contact information, as required.
- Works with other Customer Service Representatives to ensure correct orders are communicated to the logistics team for order picking and delivery.
- Collaborates with the Sales Representatives on inventory and promotional sales, provides support to the Sales Team in fulfilling orders.
- Cold calls potential customers (butcher shops, non-chain retail stores, delis, restaurants etc.) using script to add new customers to DSD route, within the assigned geographic DSD territory.
- **Market/Product Knowledge and Intelligence**_
- Obtains an understanding of the production capabilities and numbers at each plant in order to have a better understanding of products to sell.
- Gathers market intelligence and competitive information.
- Remains up to date with current products and services being offered by competitors in the market.
- Fosters business development by identifying and securing sales opportunities.
- Assists in the research and development of new products, fact based and customer validated volume - margin driven.
- Creates and enhances products that fill a niche in the market.
- Determines product specifications and design activities.
- Consults marketing research materials and sales data to ensure products are viable and competitive.
- **Customer Ambassador**_
- Provides value to customers by analyzing their needs and provides products/services to fulfill those needs.
- Maintains regular relationships with accounts.
- Works together with the customers, production team, and QA teams to resolve customer complaints and issues and ensure responses are provided in timely manner.
- Maintains CRM data to strengthen relationships with clients.
- Works with Customer Service Representatives to ensure correct orders are communicated to the Logistics team for order picking and delivery.
- Collaborates with Key Account Managers on inventory and promotional sales and with the QA Team, Sales Team and Logistics Team to resolve customer’s complaint or product issues.
- **General **_
- Adheres to all Company policies and procedures.
- Acts resourcefully and in an innovative way to solve problems and complete tasks.
- Communicates constructively to management and team members on problems, ideas or any other insights to assist in defining new ideas, policies and procedures.
- Other duties as required.

**Requirements**:

- Experience with retail or food products is a requirement.
- Experience with consumer packaged and or fresh / frozen meat products is an asset.
- Minimum of 2 years in a Sales or service-related role.
- Excellent communication skills - written / spoken, superior interpersonal skills.
- Ability to set customer growth goals and achieve them, organized with the ability to adhere to deadlines.
- Excellent negotiation skills, has the ability to build relationships.
- Experience using Microsoft office skills (In p