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Brand Manager

2 weeks ago

Vancouver, Canada Lululemon Full time

Who we are
Who we are lululemon is a performance apparel, footwear and accessories brand whose promise is to help you feel your best, so you can be your best. What started in 1998 as a yoga studio has now grown into a community of people pursuing a healthier, more mindful life, wearing product that makes moving their body feel incredible. We create products and experiences that enhance sensations, inspire movement, and build connections— unlocking greater possibility and wellbeing for all.
About this team
The Global Brand Management and Strategy team at lululemon sets the vision for how lululemon will show up around the globe. We’re expert strategists, collaborators, and advocates who partner with Regional, Channel, Creative, and Product teams to set the tone for the lululemon brand around the world.
A day in the life aa Brand Manager on lululemon’s Global Brand Management team, you will be responsible for bringing the lululemon brand to our guests through the development of various foundational initiatives, programs and campaigns. You will inspire, lead and drive forward collaboration with cross-functional partners to develop and execute integrated global brand initiatives that support overall annual + multi-year global brand objectives. This position reports to a Sr. Manager of Global Brand Management.

**Responsibilities**:

- Partner with other members of the Global Brand Management team - including our external brand strategy agency - to drive various Global initiatives forward
- Acts as primary POC for cross-functional partners; specifically Regions, Channels, Product and Brand Creative
- Be the quarterback for brand management initiatives you are leading, including calibrating and distilling cross-functional team insights into a holistic point of view that’s best for the brand as a whole
- Responsible for supporting the creation of brand postures that drive clarity for teams globally, allowing lululemon to show up consistently yet locally relevant, and in ways that are always reflective of our overall brand positioning
- Support creating briefs for assigned Global initiatives, including partnering with Brand Insights to ensure our work breaks through and is also ‘distinctly lululemon’
- Advocate for the needs of our Regions and Channels on an ongoing basis
- Prepare various presentations for SLT that both inspire and drive alignment on foundational brand strategies that will lead us into the future
- Manage and track global brand objectives and KPIs
- Manage the budget for all initiatives/global campaigns with support from Brand Specialist, including reconciling actuals against forecast

**Responsibilities**:

- Bachelors degree
- 5-8+years of experience in retail brand management, strategy, marketing; agency experience is an asset
- Customer obsessed; natural champion for consumer and guests needs above all else
- Equally creative-oriented and analytically-minded
- Global experience, behaviour and mindset
- Expert negotiator, influencer and relationship builder
- Excellent presentation skills
- Effective and collaborative stakeholder manager across the organization
- Experience working quickly and efficiently, and keeping pace in a fast environment
- Ability to juggle changing priorities while maintaining a positive attitude in the face of challenging deliverables

Must haves
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously

Additional Notes
Authorization to work in Canada is required for this role.
Compensation and Benefits Package
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)

**Note**: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
This role is c