Specialist, Retail Channel Marketing

Req Id: 423215

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.

We value diversity and provide a supportive, inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have - making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

On the Consumer and Small business team you’ll work across a portfolio of brands and solutions. From Bell’s best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.

And it’s not just the options we provide, it’s how we provide them. On this team you’ll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.

**Key Responsibilities**:
**Channel & Partner Collaboration**:

- Work closely with national account partners and owned channel teams to develop and execute marketing strategies tailored to the unique needs of each retail channel.

**Retail Marketing Strategy & Execution**:

- Create channel-specific marketing initiatives aimed at enhancing in-store presence, increasing customer engagement, and driving AGA growth. Leverage consumer insights and sales trends to shape impactful programs.

**Data Analysis & Channel Insights**:

- Analyze sales performance, campaign results, and channel-specific trends to uncover insights and optimize marketing efforts. Understand the unique drivers behind performance in each retail partner and recommend targeted actions.

**Quarterly Planning & Leadership Presentations**:

- Contribute to quarterly marketing planning by identifying and proposing key initiatives aligned with business goals. Present upcoming marketing strategies, performance insights, and recommendations to senior leadership.

**Special Projects & Cross-Functional Work**:

- Support the Virgin Plus & Lucky Mobile prepaid business through ad-hoc and strategic projects. This may include project managing pilot programs, working with IT teams, and exploring new ways to drive channel adoption and expansion.

**Customer Segmentation & Messaging**:

- Develop a deep understanding of customer profiles within each channel. Tailor messaging and promotional strategies to effectively resonate with the intended audience and drive conversions.

**Critical Qualifications**:

- 3+ years marketing experience, business analyst, telecommunications experience and/or university degree an asset
- Strong business acumen, with an appreciation for the need to analyze information, determine what it means for the business and quickly execute in an ever-evolving competitive environment
- Highly organized, detail-oriented, ability to manage multiple projects in a fast-paced market
- Excellent communication skills, both written and verbal
- Strong analytical skills with a data-driven mindset
- Experience with retail marketing or channel marketing preferred
- Confident communicator, comfortable presenting to leadership
- Collaborative and organized with solid project management capabilities
- Ability to adapt quickly and solve problems in a fast-paced environment
- Passion for understanding customer behavior and optimizing marketing strategies accordingly

**What you will get from us**:

- Flexible hybrid work arrangements
- Health and dental benefits for you and your family, including virtual access 24/7 to health care professionals
- Investment options, including an Employees’ Savings Plan with financial contributions from Bell
- Career aspirations with a variety of training and learning solutions
- Discounts at your favorite fitness studios, preferred rates for the big game and more. You’ll also get discounts on Bell products and services
- A culture committed to employees with impactful recognition programs

EmployeeReferralProgram

Adequate knowledge of French is required for positions in Quebec.

**Additional Information**:
**Position Type**: Management
**Job Status**: Regular - Full Time
**Job Location**: Canada : Ontario : Mississauga || Canada : Ontario : Toronto
**Work Arrangement**: Hybrid
**Application Deadline**:04/18/2025

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vi