Social Media Manager

1 week ago

Surrey, Canada Wood N Tassel Furniture & Decor Full time

**About Us**

Wood N Tassel home is a premium furniture & home decor reatiler dedicated to bringing stylish, value priced, high-quality pieces to our customers. We are looking for a **Social Media Manager**to be the face of our brand, creating engaging content that showcases our offerings.

**Job Overview**

**Key Responsibilities**
- **Develop and Implement Social Media Strategy**: Create a comprehensive marketing strategy for social media to promote furniture collections, seasonal campaigns, and in-store events, aligning with the brand’s goals of increasing foot traffic and online sales.
- **Content Creation and Curation**: Produce high-quality, visually appealing content (text, images, videos) that highlights furniture designs, interior styling tips, and customer testimonials to boost community engagement.
- **Brand Persona Development**: Craft a consistent and aspirational brand voice across all social channels, reflecting the store’s commitment to quality, style, and customer satisfaction.
- **Daily Channel Management**: Actively manage and post on major social media platforms (e.g., Instagram, Facebook, TikTok, YouTube) to maintain a strong and relevant online presence.
- **Customer Engagement**: Respond promptly and professionally to customer inquiries, comments, and reviews on social platforms, fostering trust and loyalty.
- **Social Media Ad Campaigns**: Design and execute targeted ad campaigns using platforms like Facebook Ads Manager and Instagram Ads to generate leads, drive online sales, and promote in-store promotions.
- **Influencer and Brand Partnerships**: Collaborate with interior design influencers, home decor bloggers, and complementary brands to grow the store’s social following and enhance brand credibility.
- **SEO and Analytics**: Leverage SEO, keyword research, and Google Analytics to optimize content and track performance metrics, ensuring maximum reach and engagement.
- **Trend Forecasting**: Stay ahead of digital marketing trends, emerging platforms, and furniture industry innovations to keep the brand’s social presence fresh and competitive.
- **Event Promotion**: Amplify in-store events, product launches, and sales through social media to drive attendance and customer participation.

**Qualifications and Skills**
- **Experience**: 2+ years of experience in social media management, preferably in retail, home decor, or furniture industries.

**Platform Proficiencies**:

- **Major Social Media Platforms**: Expertise in managing and growing audiences on Instagram, Facebook and YouTube with a focus on visual platforms ideal for showcasing furniture.
- **Social Advertising Platforms**: Proven experience with Facebook Ads Manager, Instagram Ads to create high-ROI campaigns.

**Content Creation and Editing Tools**:

- **Graphic Design Software**: Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or Canva for designing eye-catching social media visuals.

**Technical Skills**:

- In-depth knowledge of SEO, keyword research, and Google Analytics to optimize content and measure campaign success.

**Creative and Analytical Abilities**:

- Exceptional ability to create compelling content that resonates with furniture buyers and interior design enthusiasts.
- Strong analytical skills to interpret data and adjust strategies for maximum impact.

**Job Types**: Full-time, Part-time

Pay: $20.00-$22.00 per hour

**Benefits**:

- On-site parking
- Store discount

Schedule:

- Monday to Friday
- Weekends as needed

Work Location: In person

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