Brand Manager

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon. We are looking for our next Brand Manager - Ocular Health (14 Month Contract) supporting the Vision Care Marketing team, in Mississauga, Canada. As a Brand Manager - Ocular Health (14 Month Contract) you will be responsible for planning, developing, and executing clearly defined marketing strategies to optimize the brand potential, maintain brand equity and generate short and long term ROI for Alcon's OTC Portfolio (eye drops, contact lens care & vitamins). This individual will be responsible for the management and execution of strategies to generate strong demand and to realize business plan objectives. Activities include consumer, digital, retail, and professional marketing, strategic planning, pricing, forecasting, advertising and promotions, packaging, budget management, financial analysis, and project management.

In this role, a typical day will include:

- Develop executable marketing plans that drive sales, share and profit improvements
- Establish marketing strategies including advertising/promotions, pricing strategy, distribution channel management, product development, tactical plan development and execution
- Execute channel product positioning and competitive selling strategies
- Working with the National Accounts team, strengthen consumer communications through effective creation and implementation of customer specific marketing campaigns including retailers, consumers, and eye care professionals
- Lead new product launch activities or brand extensions
- Work closely with agency partners to develop, evaluate, execute, and track advertising/promotions
- Conduct analysis of specific business issues and evaluate competitive activity, product performance and marketing communications and proactively share findings
- Collaborate with internal and external stakeholders to achieve objectives; Stakeholders include National Accounts Team, Field Sales, Global Marketing, Regulatory Affairs, Operations, Senior Leadership, external vendors or agencies and key industry opinion leaders
- Provide support as needed on specific projects undertaken by Marketing Team
- Additional responsibility for cross-brand elements: conferences/events
- Collaboration and teamwork with fellow team members

What you’ll bring to Alcon:

- Bachelor’s Degree or Equivalent years of directly related experience
- 3-5 Years of Relevant Marketing Experience at a Pharmaceutical or CPG company
- 1-2 Years of Demonstrated Leadership

Work hours: Monday-Friday Daytime

Travel Requirements: 15% or less travel

Relocation assistance: Not Available

Sponsorship available: Not Available

Preferred Skills and Experiences:

- Strong project management skills, capable of managing multiple projects simultaneously while maintaining attention to detail and meet deadlines
- Ability to quickly adapt to new culture and processes
- Someone with a creative mindset and strategic thinking and strong analytical skills
- Ability to influence both internal and external stakeholders to achieve brand objectives
- Entrepreneurial minded
- Familiar with OTC products and understanding of Healthcare industry

How you can thrive at Alcon:

- See your career like never before with focused growth and development opportunities
- Join Alcon’s mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career

Alcon Canada Inc. is proud to provide employment accommodation during the recruitment process. Should you require any accommodations, please notify us if you are contacted for a job interview.