Digital Marketing Strategist

4 days ago

Vancouver, Canada Spexi Full time

At Spexi, we’re revolutionizing accessibility to high-resolution geospatial imagery through cutting edge drone technology. We’re on a mission to empower individuals and businesses alike with unprecedented spatial insights. As we expand, we’re seeking a Digital Marketing Strategist to join our marketing team.

**Location**:
In this position offers remote work from the comfort of your home, with occasional in-office requirements to work from our office situated in the 800 block of Powell Street, Vancouver, BC. Additional travel may be required as the position grows.

**Responsibilities**:
**Content Marketing**
- Contribute to the overall content marketing & social media strategy
- Produce engaging blog posts and video content for all social media channels
- Engage with our pilot community on platforms such as FB, Reddit & Discord
- Create captivating photos & graphics using Canva and other Adobe Cloud Software

**Demand Generation**
- Continuously test & experiment with campaign tactics to optimize performance
- Tag campaigns appropriately to track metrics and measure success

**Analytical Insights**
- Generate comprehensive reports and refresh KPI dashboards regularly
- Analyze data to identify trends and patterns, providing actionable insights to optimize marketing efforts

**Qualifications**:

- Proven experience in producing content and managing social media accounts effectively
- Experience in implementing demand generated campaigns on platforms like HubSpot, Mailchimp, ActiveCampaign, or Marketo
- Proficiency in producing comprehensive reports using platforms such as Google Analytics
- Strong proficiency in utilizing Google Sheets or Microsoft Excel for data analysis and reporting purposes

**Additional Attributes**:

- Positive team player who is willing to take on new challenges and support team members
- Accountable and goal-oriented individual who doesn’t shy away from ambitious objectives.
- Curious and highly analytical mindset, always looking for ways to improve results
- Organized, methodical, and process-oriented approach to help scale the marketing program
- Ability to manage multiple priorities with open lines of communication to ensure focus on what’s most important.
- Growth-minded individual who is continuously seeing ways to improve.

**Bonus**:

- Experience in the drone industry or familiarity with geospatial technology
- Demonstrated success in growing a brand’s online presence and engagement with a niche community
- Previous experience in a startup or fast-paced environment, showcasing adaptability and agility
- Experience working remotely and effectively collaborating with distributed teams.

**Benefits & Perks**:
Joining Spexi means being part of a supportive and dynamic team. Here’s what we offer:

- Friendly casual environment
- Medical, dental, vision health benefits
- Opportunities for continuous professional development and career growth
- An inclusive workplace culture that values diversity and individual contributions

Spexi is an inclusive employer that believes in workplace equality, supports diversity, creates a welcoming environment, and respects the unique qualities each individual brings to the company.

***To apply, please submit your resume and cover letter.

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