Marketing and Media Relations Strategist

Staff - Non Union

Job Category

M&P - AAPS

Job Profile

AAPS Salaried - Marketing and Sales, Level B

Job Title

Marketing and Media Relations Strategist

Department

Communications | Dean's Office | Faculty of Forestry

Compensation Range

$6,747.50 - $9,701.42 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

July 8, 2025

Note: Applications will be accepted until 11:59 PM on the Posting End Date.

Job End Date

Job Summary

The position supports the Faculty of Forestry’s overall marketing and communications needs with a noted focus on digital marketing and media requirements under the Dean’s Office. Reporting to the Associate Director of Communications and Marketing, the Strategist is integral to building awareness and demand for Faculty programs, research, development, and other initiatives, while also ensuring the consistency of branding and messaging across platforms.

The University of British Columbia’s (UBC) Faculty of Forestry is recognized globally as one of the leading forestry faculties in the world. Today the Faculty embodies a comprehensive offering of undergraduate, graduate and professional programs that cover a breadth of disciplines, including wood products science, natural resources conservation, forest sciences, urban forestry and forest resources management. Our programs model the broad spectrum of topics that relate to forests’ interplay between our environment and all those who live on our planet.

Organizational Status

This position reports to the Associate Director of Communications and Marketing.

Work Performed

The role supports the marketing and communications oversight for the Faculty of Forestry’s Development, Alumni and External Relations team; Student Services; Graduate Services; Professional Programs; the Haida Gwaii Institute; Research Forests and Centres; the Dean’s Office and faculty members/labs as required. This includes:
Brand and Marketing
- Develops and implements digital marketing plans; advises on the most appropriate tools to reach a varied audience, including websites, social media, podcasts, videos, digital signage, and media designed to increase awareness of and engagement in Forestry initiatives.
- Leads brand and marketing projects including print advertising, online publications, events, media engagement, digital campaigns, video and newsletters.
- Builds out social media and paid digital campaigns to promote programs, research, events, awards, and initiatives.
- Manages the social media amplification budget to boost relevant digital content. Manages budgets and payments for in-house paid digital campaigns.
- Represents the Faculty in community management on all digital channels to build and grow trust and relationships with target audiences by overseeing listening, moderating, and interacting. Supports issues management as needed.

Media Relations
- Leads strategic media relations efforts by identifying opportunities, crafting compelling story pitches, and securing high-profile coverage for UBC Forestry.
- Builds and maintains strong relationships with local and national media, working closely with UBC’s central Media Relations and Brand & Marketing teams.
- Supports media needs of Forestry departments, research forests, research centres, and the Haida Gwaii Institute, including liaising with campus and local media as required. Pitching story ideas to news media.
- Supports issues management and provides media relations guidance to internal stakeholders, including researchers and senior leadership. Leads Faculty wide media training and workshops.
- Oversees and mentors student trainees and co-op students engaged in media-related projects and communications support.

Communications
- Creates, edits, and curates engaging written content for digital channels, including web pages, announcements, news stories, faculty profiles, and internal newsletters.
- Acts as a communications advisor to faculty and staff, offering expert guidance on content strategy, messaging, and tactical implementation.
- Collaborates across departments and with external partners to align communication initiatives with faculty priorities and university-wide campaigns.
- Identifies and coordinates opportunities to highlight UBC Forestry in Central UBC teams such as Central Media Relations, Brand and Marketing, Alumni, and Recruitment. Responsible for planning and creation of content based on the UBC Forestry’s editorial calendar.
- Stays current with communications trends, technologies, and forestry/environmental news to inform strategy and strengthen storytelling efforts.

Conseque