Social Media Specialist Spécialiste Des Médias

Nolk is seeking an experienced **_Social Media Specialist (Organic)_** **to oversee all aspects of the social media channels associated with the Emerging Brand’s unit. Reporting directly to the Emerging Brands’ Head of Content, the specialist_ _is responsible for driving community engagement, growing audiences, and maintaining an identifiable brand voice.

**Responsibilities**

Content Creation
- Develop, create, and schedule engaging content for various social media platforms e.g. Facebook, Instagram, TikTok
- Ensure all social media content adheres to the brand’s voice, tone, and visual identity
- Coordinate with the marketing team to maintain a consistent brand message across all channels
- Optimize social media content for search engines to increase visibility and reach
- Use relevant keywords, hashtags, and tagging practices

Community Engagement
- Foster and build online communities around the brand
- Curate relevant content from the community to share with followers and on the website

Analytics and Reporting
- Track and analyze key performance indicators (KPIs) such as reach, engagement, followers, and conversions
- Prepare regular reports to communicate performance insights and recommendations for improvement

**Qualifications**
- Experience in creating content calendars for various social media platforms e.g. Facebook, Instagram, TikTok, and for multiple accounts at one time
- In-depth knowledge of social media platforms, tools, and best practices
- Ability to create engaging and high-quality content
- Exceptional copywriting and editing skills
- Graphic design skills and familiarity with design tools e.g. Adobe Creative Suite, Canva, Figma
- Strong video editing skills and knowledge of leading video editing platforms e.g. Capcut, Canva, etc.
- Proficiency in using social media analytics tools (e.g., Google Analytics, Facebook Insights) to track and measure performance
- Strong project management skills and exceptional attention to detail
- Being bilingual in English and French is a plus

**Why work at Nolk?**
Join Nolk for a rewarding career at the intersection of sustainability, modern product innovation, and a commitment to positive impact. As a _BCorp _certified company, we pride ourselves on our dedication to environmental and social responsibility, creating a workplace where your contributions matter. Experience the excitement of shaping the future of e-commerce and be part of a company recognized among Canada's top 100 startups employers. At Nolk, we're not just building a brand; we're building a sustainable legacy.

**_Statement on Diversity, Equity, and Inclusion_**:

- At Nolk, we are committed to creating a diverse, equitable, and inclusive work environment where all employees feel valued, respected, and supported. We seek to hire competent and dedicated individuals who are passionate about our company's mission, regardless of race, gender, sexual orientation, or other protected identity classes. We believe that diversity within our workforce helps us better understand and respond to the needs of our customers and communities, and we promote a community of individuals who acknowledge and respect this standard_.
- FR

Nolk recherche un **Spécialiste des Médias Sociaux (Organique) **expérimenté pour superviser tous les aspects médias sociaux associés à l'unité des Emerging Brands. Relevant directement du Responsable du Contenu Emerging Brands, le spécialiste est responsable de l'engagement communautaire, de la croissance des audiences et du maintien d'une voix de marque identifiable.

**Responsabilités**

Création de Contenu
- Développer, créer et programmer du contenu engageant pour diverses plateformes de médias sociaux, telles que Facebook, Instagram, TikTok
- S'assurer que tout le contenu des médias sociaux adhère à la voix, au ton et à l'identité visuelle de la marque
- Coordonner avec l'équipe marketing pour maintenir un message de marque cohérent sur tous les canaux
- Optimiser le contenu des médias sociaux pour les moteurs de recherche afin d'augmenter la visibilité et la portée
- Utiliser des mots-clés, hashtags et pratiques de tag pertinents

Engagement Communautaire
- Favoriser et construire des communautés en ligne autour de la marque
- Curater du contenu pertinent de la communauté à partager avec les abonnés et sur le site web

Analyse et Rapport
- Suivre et analyser les indicateurs de performance clés (KPI) tels que la portée, l'engagement, les abonnés et les conversions
- Préparer des rapports réguliers pour communiquer les insights de performance et des recommandations d'amélioration

**Qualifications**
- Expérience dans la création de calendriers de contenu pour diverses plateformes de médias sociaux, telles que Facebook, Instagram, TikTok, et pour plusieurs comptes simultanément
- Connaissance approfondie des plateformes de médias sociaux, outils et meilleures pratiques
- Capacité à créer un contenu engageant et de haute q