Digital Marketing Specialist

**About Westar Travel**:
Founded in 2010 and headquartered in Calgary, Westar Travel is a leading travel and tour operator dedicated to providing exceptional travel experiences with a focus on the Canadian Rockies.

With a commitment to innovation and customer satisfaction, we are looking for a talented **Digital Marketing Specialist** to join a newly established department within the team in Calgary.

Reporting to the Global Business Development Director, this role is ideal for a results-driven, initiative-taking professional who thrives in a fast-paced environment and has a passion for developing and implementing digital marketing strategies that drive brand awareness, engagement, and conversions.

**Key Responsibilities include**:

- Manage and analyze website traffic, lead generation, and digital performance metrics using tools like Google Analytics, Google Ads, and SEO software.
- Create, curate, and manage engaging content for social media platforms (Facebook, Instagram, LinkedIn, X, etc.) to drive audience growth and engagement.
- Develop and oversee paid advertising campaigns, including PPC, display ads, and social media/influencer ads, ensuring cost-effective results.
- Work with the team to develop and oversee an affiliate/ambassador marketing program.
- Optimize website content, structure, and technical SEO to improve search engine rankings and organic traffic.
- Conduct market research and competitor analysis to identify new opportunities and trends in the digital landscape.
- Collaborate with internal teams, including graphic designers and content creators, to ensure consistent branding and messaging.
- Monitor, report, and present campaign performance metrics, making data-driven recommendations for continuous improvement.
- Stay up to date with emerging digital marketing trends, tools, and best practices to maintain a competitive edge.
- Support the rest of the team with other business needs in order to help it achieve its goals.

**Qualifications & Experience**:

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, SEMrush, or similar platforms.
- Strong knowledge of social media marketing strategies and paid advertising.
- Excellent written and verbal communication skills in English (fluent).
- Strong analytical mindset with the ability to interpret data and make strategic recommendations.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Experience with Adobe Creative Suite, Canva, or other design tools (strongly preferred).
- Fluency in another language in addition to English (strongly preferred).

**Why Join Westar Travel?**
- Opportunity to work in a dynamic and growing organization in one of Alberta’s priority growth sectors.
- Competitive pay and benefits package, including annual base salary of $45,000 - $50,000 (depending on experience), plus bonus.
- Flexible/hybrid work arrangements.
- Professional development and career growth opportunities.

If you are passionate about digital marketing and ready to make an impact, we would love to hear from you

Pay: $45,000.00-$50,000.00 per year

Additional pay:

- Bonus pay

**Benefits**:

- Casual dress
- Company events
- Flexible schedule
- On-site gym
- On-site parking
- Paid time off
- Work from home

Flexible language requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday
- Weekends as needed

Application question(s):

- How many years of relevant work experience do you have?

**Language**:

- English (native or fluent) (required)

Work Location: In person

Expected start date: 2025-03-24