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Digital Analyst

3 weeks ago

Kitchener, Canada D2L Full time

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience - and deliver improved retention, engagement, satisfaction, and results for learners of all ages - in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 20 years and is dedicated to that same mission in the years ahead: to transform the way the world learns - and by doing so, we will help improve human potential globally.

**Job Summary**:
In this role, you will be a significant driver of success going forward by creating a clear view of the impact of the work of the team, and potential areas for improvement across the board. The outputs from this position are directly relevant to everyone from the high-level strategy and Senior Leadership reporting to tactical campaign coordinators. Dealing with complex digital technological ad organization environments, this role will actively support the movement of web and digital analytics into the larger D2L measurement and BI framework as well working to standardize reporting, help identify opportunities for testing, and establish methods of actively circulating learnings across all the marketing teams.

**How You Will Make an Impact**:

- Collaborate and strategize with Digital and greater Marketing team to build and develop a world class digital B2B experience
- Work with internal stakeholders on tracking requests/analyses/reporting, and partner with Marketing and SalesOps, BI Teams, etc., to craft technical analytic tracking requirements
- Own Campaign, Web, and SEO performance reporting across the organization; partner with marketing channel owners to resolve tracking issues and derive insights, optimizations
- Answer key business questions through analyses, reporting and dashboards using toolset available to the teams (Google Analytics 4, Google Tag Manager, Excel, Looker Studio, Supermetrics, PowerBI, Salesforce, Tableau, etc)
- Prepare executive-ready presentations summarizing findings and recommendations, and automate reports and dashboards that the organization finds valuable
- Work with Web, BI, Marketing and SalesOps, and other stakeholders to identify consistent and relevant business and technical solutions
- Use clickstream, user behavior, and conversion patterns to identify potential issues in near real time and aid pro-active issue resolution with tech partners
- Support on-site A/B testing strategies as required

**What You'll Bring to the Role**:
**Experience**:

- 3+ years of experience in marketing analytics, web analytics, or database marketing
- 3+ years’ experience working with web analytics packages (primarily using Google Analytics), and with various marketing channels to scope and implement their technical tracking requirements (pixels, URL tracking, etc.)

**Skills**:

- Proficiency with the following:

- Command-line statistical analysis software (e.g,, SAS or R)
- SQL
- Microsoft Excel/PowerPoint/PowerBI/Tableau
- Salesforce and Marketo or similar CRM and MAS systems

Competencies:

- **Planning and Execution**: Can develop and execute a measurement plan using the tools and data available.
- **Strategic Thinking**:Thinks past the initial request to find opportunities to provide a larger impact on a project through their position as a SME.
- **Research and Analysis**:

- Can find, filter and synthesize the data into actionable insights using the available tools.
- **Innovation and Problem Solving**:

- Able to find and suggest areas of improvement to existing procedures and processes.
- Able to find solutions to problems that arise in the reporting process.
- **Collaboration**:Works well independently but excels when working as part of a team to achieve a common goal.
- **Presentation and Communication**: Effective presentation and communication skills are crucial for delivering insights from analysis to various stakeholders, both internally and externally.
- **Project Management**: The ability to plan, execute, and manage multiple reporting initiatives simultaneously.
- **Business Acumen**: Understands marketing principles and sales cycles.

**Education Recommendations**:

- Bachelor’s degree, preferably in Business, Marketing or a quantitative field like Economics, Mathematics or Statistics.
- Industry or Academic Certifications in Google Analytics 4, Digital Marketing Analytics, or similar
- Base Salary Range- $55,000—$75,000 CAD**Why we're awesome**:
At D2L, we are dedicated to providing you with t