Digital Engagement and Website Manager

**A little bit about us**
While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,000+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

**Position Snapshot**
Business area: Nestlé Canada Inc.
Job title: Digital Engagement & Website Manager
Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid

**Benefits**
- Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
- Company matched pension plan
- Four weeks of Vacation and five personal days (Personal Paid Holidays)
- Flexible and hybrid work arrangements
- Excellent training and development programs as well as opportunities to grow within the company
- Access to Educational Assistance & Tuition Reimbursement
- Bonus eligibility
- Up to 50% off - Nespresso Coffee Machine, Capsules and accessories
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
- Additional discounts on a variety of products and services offered by our preferred vendors and partnerships

**Position Summary**
We are looking for a Digital Engagement & Website Manager based at our North York office reporting into the Leader/Director, Consumer Experience. This role will be responsible for leading our multi-brand website platform for iconic brands such as KitKat, Nescafé, Delissio and Haagen Dazs. The primary focus of the role will be to enable brand communication through the platform to drive conversion and meet diverse objectives depending on the business. Other priority focus areas include setting the long term website strategy and building discipline around measurement to create a deeper understanding of consumer behaviour, to drive continual optimisation.

**A day in the life of a Digital Engagement & Website Manager**:
The Digital Engagement & Website Manager creates the overall foundational strategy for brand websites and has accountability for the seamless integration and delivery of platforms, solutions and partners to enable exceptional capabilities for marketers. This includes supporting key stakeholders with their decision-making, along with their partners and accelerating best practices (internal and external) to ensure optimal activation while continually aspiring to deliver best in class experiences that reflect consumer trends.

You will also:

- Oversee the day-to-day running of the multibrand website to ensure a seamless execution of web capabilities for marketers and be accountable for the end-to-end experience, in partnership with the CX Content Lead
- Continually deliver exceptional performance by evaluating key metrics across the following key areas (1) End user experience, (2) content publishing, (3) Conversion
- Partner with stakeholders on capabilities which are embedded on the MadeWithNestle website and work with Marketers/Partner agencies to identify future gaps.
- Collaborate closely with IT to ensure that the channel delivers across all key components: Technology layer, CMS Layer and Content.
- Harness offshore teams to manage day-today activities such as SEO and content updates.
- Partner with marketers and stakeholders to build defined activation plans across the website experience to maximise conversion with calls to action such as Buy Now, Where To Buy, 1PD acquisition, contest engagement. with clearly defined KPIs.
- Lead the platform and implementation strategy framework for contests and sweepstakes, leveraging execution partners, while overseeing execution in alignment with defined standards and best practices.
- Be accountable for maintaining high standards from our partners and regularly assess performance to ensure continuous best in class services.
- Be the single point of contact for globally negotiated partners and services, relating to web capabilities
- Continually drive consistent data fundamentals across platforms - including measurement and First Party Data
- Play an integrated role with the selection of partners within the CME that will be leveraged within MWN e.g. content syndication

**What will make you successful?**
- Extensive (5+ years) experience managing premium brand or high profile website with 2mio+ unique annual visits
- Experience playing strategic role within brand communications
- Significant knowledge in the areas of SEO strategy and Web Analytics