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E-commerce Website Administrator

11 hours ago

North York ON MJ L, Canada Maple Tattoo Supply Inc. Full time

We are seeking a talented Website Administrator to join our team. The ideal candidate will be responsible for maintaining, updating, and improving our website to ensure optimal functionality and user experience.

Summary of role

  • Generate and update website content (products, content, promotions)
  • Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, Shopify)
  • Plan, define and implement website changes and functional improvements
  • Maintain and update the online marketing plan for the website
  • Monitor key performance indicators on the website and develop plans to improve them

Key Experience

  • Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, affiliate programmes, etc)
  • Understanding of order management/customer fulfilment in an e-commerce context
  • Experience using packages like Excel and Photoshop
  • Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
  • Familiar with data management
  • Previous experience of website or e-commerce CMS
  • Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable

Detailed responsibilities would include:

Website

  • Update product information and content on the website
  • Create banners, images, promotions etc for display on the website (using products like Photoshop)
  • Update content managed areas (copy & artwork)
  • Manage website configuration & parameters (eg payment options, stock management)
  • Investigate and report any operational/technical issues arising
  • Scope and document ongoing website functional projects /improvements
  • Test and deploy functional projects /improvements
  • Liaise with e-commerce agency regarding the day to day management of the website
  • Liaise with internal resources regarding the day to day management of the website
  • Evaluate approaches & strategies to improve website sales conversions & customer engagement

Marketing

  • Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
  • Liaise with agencies or in-house teams to implement and support campaigns
  • Investigate, evaluate and assess new ways of generating additional traffic/orders
  • Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)

Measurement

  • To meet and exceed all agreed performance objectives (sales, conversions, engagement)
  • Continuous improvement of customer satisfaction
  • Meet internal service levels for website activity and management
  • Maintaining an excellent level of service to the business

This position offers an exciting opportunity for a skilled Website Administrator to contribute to our online presence and drive digital success. If you are passionate about web administration and possess the required skills, we encourage you to apply.

Job Type: Full-time

Pay: $37,000.00-$40,000.00 per year

Benefits:

  • Casual dress
  • On-site parking
  • Store discount

Experience:

  • Web design: 3 years (required)

Location:

  • North York, ON M3J 2L4 (required)

Work Location: In person