Digital Marketing Specialist

**OPAL HOSPITALITY INC**

**POSITION**:Digital Marketing Specialist

**RESPONSIBLE TO**:Director of Social Marketing

**About Opal Hospitality**:
We create simple but memorable experiences. We believe life is a journey and it’s all the little things that help create wonderful experiences. This is true for our guests, our associates and for our partners.

We believe in facing life's truths and making the best out of the moment. We care for our associates; we care for our guests, and we care for our partners. We believe these truths are the hallmarks of our success.

We strive to create value for our stakeholders. We look for the best assets and strive to unlock the true value of the real estate, through smart positioning, outstanding service, and precision management

RESPONSIBILITIES
- Review website content, marketing materials, images, and brand image on an ongoing basis.
- Identify insights and trends to optimize performance
- Assist in managing constituent publishing schedule for articles and social media content.
- Curate content ideas and contribute to brainstorming sessions
- Develop, implement and manage our social media strategy
- Assist and direct any customer service inquiries through social channels
- Create monthly calendars and timelines with important dates for the marketing department highlighting areas of opportunity
- Maintain current, in-depth knowledge of SEO and digital media channels including paid social.
- Understanding of SEO and web traffic metrics
- Ensure that website projects are informed by up-to-date SEO and/or lead generation best practices
- Create reports and analyze campaign results with GA, GSC, and Sprout Social
- Assist fellow associates and Marketing Director with creating and managing SEM and SEO campaigns
- Assist with weekly social checklists/audits and occasionally
- Monitor various social media platform trends such as Facebook, Instagram, and LinkedIn.
- Conduct Keyword Research and trending topics within client's Industry
- Compile data and assist in measuring results
- Write compelling social media and search ad copy
- Regularly report on KPIs and learnings, providing actionable insights for internal teams
- Research topics and hashtags, coordinate art, research images, and crop them for social media, as required
- Coordinate content creation; work closely with property representatives, freelancers, and agencies; continuously improve approval and reporting processes
- Analyzes analytics: Collect quantitative and qualitative data from organic and paid marketing efforts
- Identify insights and trends to optimize the performance of the brand.
- Perform market analysis and research on the competition
- Provide suggestions to management for improving customer experience via social platforms
- Assists in creating performance reports
- Support social media, and brand marketing programs, including pitching and brainstorming new content and marketing ideas for the digital marketing team
- Manages the company’s social media accounts and posts content
- Create social media and organic growth strategies.
- Keep up to date on new social media platforms, standard practices, tools, and technologies on an ongoing basis.
- A creative and responsible self-starter who is comfortable with both taking initiative and working in collaboration with a team
- Support the marketing team in daily administrative tasks

QUALIFICATIONS
- 1-3 years of experience in a comparable role is preferred
- Strong desire to learn along with a professional drive
- Self-driven and able to work independently with provided direction
- Motivated, enthusiastic and resilient team player who can work independently
- Eager to tackle new projects and ideas with an eye for detail.
- Comfortable working with remote teams
- Culturally aware, inclusive, empathetic, sense of humour
- Knowledgable of different marketing techniques
- Excellent verbal and written communication skills
- Excellent knowledge of MS Office and Google Suite
- Ability to create and edit image assets using Canva, Adobe InDesign, Adobe Premiere, Adobe Illustrator, and/or Adobe Photoshop
- Passion for the marketing industry and its best practices with interest in Hospitality Industry
- Currently enrolled in a post-secondary institution studying digital marketing, communications, or related program.
- Excellent organizational skills
- Be active on social media and have a strong understanding of Instagram and Facebook
- Strong Database and Data management skills
- Keen understanding and curiosity about content and digital marketing
- Growth mindset: adapt to changing needs and priorities and get the job done with excellence
- Excellent attention to detail
- Ability to think and act strategically and tactically
- Thirst for knowledge and passion to learn and grow in your area of expertise.
- Sense of accountability to the goals, the client and the team.

**Job Type**: Part-time
Part-time hours: 25 per week

Schedule:

- Day shift
- Monday to Frid