Market Segment Manager

Reporting to the National Marketing Manager, the Marketing Segment Manager (MSM) monitors and analyzes market dynamics to develop and coordinate strategic plans and marketing initiatives. This role will support the holistic Brand portfolio. **Key Responsibilities** - Assist Brand Team in achieving Business Plan Targets - Sales, Market Share, Profitability and Brand Health - Work closely with the Brand Advertising & Communications Team to develop comprehensive marketing plans - Work closely with Cadillac, Chevrolet, Buick and GMC Marketing Segment Manager counterparts to ensure strategic showroom alignment - Perform detailed analysis & develop recommendations in support of overall vehicle brand management process, including, but not limited to, retail incentives, market dynamics, competitive environment, packaging, pricing and volume. - Develop strategic and concise brand plans and support the Brand Advertising & Communications team with agency briefs - Assist in the execution of flawless product launches - Laisse and support the PR Communications team with content for media press releases, media interviews and physical and virtual content and support for Media Ride & Drives - Develop impactful sales, marketing and training tools for field staff and dealer personnel - Develop and present retail incentive plans and proposals for product lines as part of the monthly retail planning process (RPM) - Assist in the development of new product programs, making recommendations on product packaging, pricing and marketing strategy - Build relationships and interface with the US Marketing Teams to collaborate and understand strategic alignment opportunities on an ongoing basis - Develop unique Canadian brand positioning as required **Required Skills and Experience** - Post Secondary Education required - University degree (Bachelor of Commerce / Business with major in Marketing an asset) - 5+ years of relevant/similar experience - Demonstrated strong communication and collaboration skills - Demonstrated interpersonal skills and ability to lead and influence various groups and levels - Demonstrated strong organization & analytical skills - Demonstrated ability to lead and manage - Demonstrated strength in Microsoft office - Excel and PowerPoint - Willingness to travel **Preferred Skills and Experience** - Previous field sales experience considered an asset - Previous marketing experience considered an asset - Bilingual (English/French) considered an asset **Benefits**: The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others: - Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave. - Healthcare, dental and vision benefits including health care spending account and wellness incentive. - Life insurance plans to cover you and your family. - Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement. - GM Vehicle Purchase Plan for you, your family, and friends. **GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.** **About GM**: Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us**: We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. **Non-Discrimination and Equal Employment Opportunities**: General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. **Accommodations**: