Graphic and Web Design Specialist

POSITION DESCRIPTION

This position involves routine collaboration with the Manager, Marketing, internal teams, and occasionally stakeholders to conceptualize, create, and deliver compelling visual content that communicates Vector's mission and values effectively.
If you're passionate about blending creativity with technology and want to be part of shaping the visual narrative of AI innovation, we want to hear from you
KEY RESPONSIBILITIES
Creative Direction
Collaborate with the Director, Marketing & Brand to advance and implement the creative vision for Vector Institute's brand across all platforms
Provide expert guidance on visual aesthetics for campaigns, projects, and promotional materials for in-person and virtual events
Ensure consistency and alignment of all visual content with Vector's brand standards
Graphic design and asset creation
Design high-quality graphic design materials for PowerPoint presentations, infographics, brochures, and other marketing collateral
Create detailed storyboards and visual designs based on creative briefs, ensuring all design elements align with brand standards
Video and web
Develop and edit branded elements for Vector's video content, including titles and graphics
Perform basic video editing tasks such as cutting, splicing, and incorporating branded content
Source and integrate third-party content, including b-roll, stock footage, and photography, as needed
Design and maintain visually appealing website assets, landing pages, and other digital marketing resources
Brand management and consistency
Maintain and regularly update the company's brand guide and asset library to ensure consistency across all channels, including Google Slides, letterhead, PowerPoint, website, etc.
Ensure all designs meet brand, accessibility (AODA), and website standards
Oversee management of the Vector's partners' logos, brand marks, and creative assets, ensuring accurate usage across all Vector materials
Support and create assets for co-branding initiatives, maintaining logs and regularly auditing for accuracy across Vector's ecosystem
Collaboration and innovation
Collaborate closely with the Vector Institute Marketing and Communications team to identify design and branding needs for various projects and initiatives
Recommend AI-enabled approaches or tools to leverage in design, video, and web development projects
Regularly engage with senior leadership on quick turnaround, high-priority presentations, asset creation or branded collateral under the leadership of the Director, Marketing & Brand
Collaborate effectively with the Marketing team to ensure that all designs align with strategic objectives and effectively engage target audiences
KEY SUCCESS MEASURES
Deliver impactful designs that stand out to make a brilliant first impression, enhancing the visibility and reputation of Vector's brand
Successful collaboration with colleagues to bring complex content to life in creative and compelling ways, ensuring a simplified message for the end-audience
Projects are managed with full ownership, meeting critical deadlines and maintaining communication with stakeholders
Actively contributes to marketing campaign concepts, brand discussions, and brainstorm sessions, bringing a passion for design and a keen eye for industry trends
Continuously seeks opportunities to elevate design standards and support the evolution of the brand
PROFILE OF THE IDEAL CANDIDATE
Bachelor's degree or equivalent work experience in graphic design or a related field
5-7 years minimum of experience working as a graphic designer, and a minimum of 2 years in web design
Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), designing templates for WordPress, social media creative tools (e.g., Canva) and video editing tools
Strong skill set in Microsoft PowerPoint and design in PowerPoint using traditional animation
Strong background in light video editing/cutting/branding using iMovie, CapCut and/or FinalCut
Experience in AI-enabled design and video tools for project execution
Strong communication, organizational, and project management skills with the ability to handle multiple projects and meet deadlines
Knowledge of user experience (UX) design principles, web development technologies and frameworks - such as working with HTML, CSS and JavaScript
Excellent collaboration skills, with experience working with cross-functional teams or for clients in an agency setting
Experience working with a style guide and brand - advancing the brand where possible
Strong attention to detail and ability to work well under tight deadlines
French language proficiency is an asset, but not required