Band 5 - Director, Global Creative

Posting Title- BAND 5 - Director, Global Creative- Position Classification- Band 5- Union- N/A- Work Options- Hybrid- Location- Victoria, BC V9B 6X2 CA (Primary) - Salary Range- $123,100.01 - $157,100.11 annually- Close Date- 11/29/2024- Job Type- Regular Full Time- Temporary End Date- Ministry/Organization- BC Public Service -> Destination BC Corp.- Ministry Branch / Division- TACS / Destination BC- Job Summary**Position**: Director, Global Creative **Classification**: Band 5 **Salary**: $123,100.01 - $157,100.11 **Status**: Full time, Permanent **Location**: Vancouver, BC **Work Option**: Hybrid **Closing Date**: November 29, 2024, 4:00 PM **Position #**: 00100458 **Competition #**: DBC 2024-28 - If you are interested and you meet the selection criteria, please respond to this _link_ with your cover letter and _**_CV prior to 4:00 PM on November 29, 2024._** Destination BC is recognized globally for our strong, authentic brand, our award-winning creative and leading-edge marketing, and our destination management strategies. We work hard, play to our strengths, support each other unreservedly, and consider it a privilege to share the transformative power of BC’s experiences with the world. We offer the opportunity to love what you do by engaging in exciting and innovative work and immersing yourself in a collaborative work culture that is committed to empowerment and employee learning and development. Our primary workplace model is a combination of in office and work from home based on a split week giving you the best of both worlds. A safe and respectful workplace for all employees is a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community. **PURPOSE OF POSITION** Reporting to the Vice President, Global Marketing (ADM), the Director, Global Creative owns the creative expression of the Super, Natural British Columbia family of brands across all formats, channels, and markets (domestic and 6 international markets). The Director also has responsibility for the expression of the Destination BC corporate brand, which is used significantly less. The Director is accountable for the development of multi-year creative platforms representing the traveller-facing expression of the Super, Natural British Columbia family of brands to deliver on the needs of brand plans and ensure authenticity, consistency and long-term brand affinity and brand health. They spearhead the creation and production of all creative materials for the family of brands, which includes both the traveller-facing parent brand (Super, Natural British Columbia) and up to eight regional place and route brands (‘iconic brands’). Working closely with the Director, Global Brand Strategy, the Director, Global Creative ensures that each brand's identity and creative expression deliver on the brand goals and align harmoniously with the parent brand across Destination BC’s core markets. Collaborating with global agencies, in-market contractors, and diverse content creators, they are accountable for the entire creative process for all DBC-led initiatives, both consumer-facing and corporate. This encompasses large-scale “brand acts”, photography and video production and acquisition, advertising production, and editorial content, from initial concept through to final delivery, ensuring a high standard of quality and alignment to brand strategies throughout. The Director hires, manages and has financial and reporting accountability for a team of twelve full-time employees, ensuring the team meets performance targets and accountabilities. They work primarily with a centralized creative agency based in Canada but also approve creative work in international markets. The Director oversees a complex array of projects with demanding deadlines. Given the highly visible nature of the work done by the Director and their team, they conduct risk assessments, identify areas of concern, and propose and execute strategies to address and mitigate issues. They provide innovative and strategic creative direction within the organization and with external partners. They ensure that all creative outputs are not only high-quality but also align to our brand and global traveller segments. The Director provides expert advice to Destination BC executives, the Global Marketing Division’s management team, employees as well as business partners, including providing advice and direction for decisions on annual priorities, budgets and programs within Destination BC. **SPECIFIC ACCOUNTABILITIES** - Direct how the Super, Natural British Columbia family of brands shows up in the world by leading the execution of comprehensive creative campaigns to develop and grow brand affinity in BC’s core domestic and international markets. - Drive the delivery of a compelling, unified consumer experience with the Super, Natural BC family of brands across all consum