Manager, Annual Giving

Reporting to the Senior Director Philanthropy, the Manager Annual Giving, is a passionate advocate for equity, skilled and experienced member of the foundation team with a track record of success as a fundraiser, strategist and project manager.

The Manager, Annual Giving is responsible for developing the annual planning, execution and management of a best-in-class external facing annual giving and direct response program. With a strong growth mindset, the Manager is also responsible for cross foundation collaboration and integration, with a focus on growing our digital engagement footprint and enhancing the integration with the Intermediate Giving portfolio within the Philanthropy Team.

Under the direction of the Senior Director, Philanthropy, the Manager will manage key agency relationships related to this portfolio to grow a robust monthly giving and one time giving program. Responsible for direct mail, door to door, telemarketing, tribute and digital/online giving, the Manager will optimize channels to effectively grow revenue streams in line with the strategic plan, ensuring WCHF is leveraging opportunities with existing donors and cultivating new communities, using a lens of diversity and inclusion, in support of the funding priorities of Women's College Hospital.

**Core Deliverables**:

- Ensure a best-in-class donor journey for all annual donors
- Plan, oversee and lead the operation, execution and administration of all direct response initiatives (direct mail, telemarketing, door to door, tribute, e-appeals, etc.) including budgeting, monitoring and evaluation of data analytics
- Grow the Foundation’s pool of monthly and one time donors to enhance undesignated giving in line with the organization’s strategic plan
- Manage relationships, and monitor and evaluate the service delivery of the selected Direct Response and Telemarketing agencies
- Execute reporting and present program analytics to the Senior Leadership Team
- Collaborate within the Philanthropy team to build and grow the Foundation’s Intermediate Giving program
- Collaborate with the Marketing and Communications Team to enhance and grow digital and online fundraising
- Be a team player by embracing and consistently enacting organizational values of respect, caring, integrity and partnership, supported by being authentic and accountable to yourself and your team

Accountabilities and Responsibilities, including but not limited to:

- In conjunction with the Senior Director, Philanthropy, develop the Annual Giving Program plan
- Collaborate with the Philanthropy team to build the annual development plan and budget for the Intermediate Giving Program
- Develop and oversee annual budgeting and monitoring for both expenses and revenue for the Annual Giving Program
- Develop detailed work back plans for all direct response appeals that incorporate sufficient review and edit time
- Work collaboratively with other teams across the Foundation and Hospital to ensure organizational efficiencies, effective processes, and enhancement of innovation
- Work with the Marketing and Communications team to source content and ensure the annual giving program materials are consistent with WCH messaging and that donor communication complies with WCHF Brand Standards

Direct Response & Tribute
- Recommend and develop new initiatives, creating strategies for growth through the Foundation’s Annual Giving program including: direct mail, newsletters, door to door, tribute, telemarketing and online giving programs.
- Work with the Senior Director and Direct Response agencies to set goals and develop plans for growing the donor database and enhancing the overall annual giving strategy.
- In collaboration with the Director, Stewardship and Donor Engagement manage annual giving stewardship activities (i.e. thank you calls, welcome packages, consolidated tax receipt mailing, tours and other engagement opportunities).
- Responsible for evaluation and recommendations of database coding for the annual giving program.
- Responsible for in-house tracking of response rates of donor segments and making recommendations regarding best plan of solicitation of segments.
- Responsible for creation of appeal summary reports that monitor and evaluate all metrics including achievement of financial budget.
- Develop and execute a tribute giving program (in memory, birthdays, special occasions, etc.) in collaboration with the Philanthropy, Events and Stewardship Teams.
- Manage all in-house direct response mailings, ensuring data quality and integrity in partnership with the Donor Services and Philanthropy Teams.

**Intermediate Giving Program**:

- Work with the Senior Manager, Philanthropy to enhance processes of identifying and qualifying a prospect pool of top end Mid-Level donors to transition to Major Gift donors ($10,000+), and back to Annual giving when appropriate.
- In collaboration with Director, Stewardship and Donor Relations, develop effective cultivation, stewar