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Digital Marketing Coordinator

3 weeks ago

Edmonton, Canada Students' Association of MacEwan University Full time

Digital Marketing Coordinator

Students' Association of MacEwan University (SAMU)

Posted: February 19, 2025

Job Category / Full-time Term - 35 hours/week

Salary / $46,000 - $54,000 per annum

Location of Work / City Centre Campus (CCC)

Posting closes Wednesday, March 5, 2025, at 4:00 pm (MST)

**ABOUT SAMU**

The Students' Association of MacEwan University (SAMU) is a non-profit organization working independently from MacEwan University to support students. Our purpose is to enrich the student experience by focusing on their non-academic needs through an array of student-driven programs and services.

We are governed by elected student representatives who set the strategic vision on behalf of students. With support from over 50 full
- and part-time staff, we keep our mandate student-focused to achieve the vision.

OUR VISION

All students benefit from a vibrant student life and culture of empowerment.

**OUR MISSION**

SAMU builds a positive student experience by creating a place to engage and connect, being a champion for all students, and providing opportunities that allow them to get the most out of their educational journey.

PURPOSE

This position reports to the Marketing Services Manager and works closely with the Videographer and photographer.

**SUMMARY OF RESPONSIBILITIES**

**Website Maintenance & Updating - 25%**
- Create and Update website content and navigation accordingly for all Marketing requests from SAMU departments. (I.e. programs, services, events)
- Make recommendations for improvements to website content, structure, navigation, functionality, and UX.
- Perform regular website maintenance, ensuring consistent and updated content
- Provide problem-solving and solutions to other departments through Digital Marketing Requests.
- Provide recommendations for digital tools and integration to the website as needed
- Work with external web developers on specialized projects (Adding new functions to the website, improving templates, maintaining website backup, etc.)

**Social Media - 25%**
- Develop and maintain weekly, monthly and yearly social media/content calendar
- Develop content (photo & video) by attending various programs, services and events (Sometimes off campus)
- Collaborate with the Videographer and Photographer in the creation of content as needed
- Create and manage paid digital ads for selected campaigns.
- Schedule all social media posts (including writing) using LATER social media planning platform
- Execute all social media posts and recommend tactics to support project objectives
- Stay up to date on social media trends and make recommendations to enhance engagement
- Make recommendations for the implementation of user-generated content
- Respond to comments and inquiries from social media promptly

**Strategic Planning - 15%**
- Collaborate with the Marketing Services Manager to:

- Develop and maintain Content Calendar
- Grow social channels through engaging content
- Ensure consistency of content through digital marketing channels
- Development of the annual digital marketing plan
- Manage newsletter schedule and ensure communication of deadlines

**Reporting and Analytics - 10%**
- Collaborate with the Marketing Services Manager and Web Developer to:

- Provide the organization with regular reporting on digital communication channels' performance and make recommendations as needed
- Provide analytics for individual initiatives

**Other - 10%**
- Other duties as assigned
- Create and maintain external relationships with applicable MacEwan staff (Other digital marketing coordinators).
- Maintain digital signage (Digital Screens) scheduling, including paid and non-paid content.

VALUES

Students First - SAMU is here for the students. As such our decisions and actions need to be in the best interest of current and future students.

Inclusiveness - All students belong to SAMU and should feel welcomed and safe. Diversity is embraced, and we continue to learn new ways of being respectful and empathetic to all students and each other.

Adaptability - Underlying all the values is SAMU's ability to adjust and respond quickly to meet students' needs.

Relevance - SAMU continually listens to students, monitors trends, builds partnerships and works to be on point to the changing student population.

Accountability - At SAMU, we take responsibility for our actions and decisions. Likewise, we are responsible stewards of the resources entrusted to us by students

EDUCATION AND EXPERIENCE
- A Diploma or Degree in Communications, Marketing, or related fields
- 1-2 years of digital marketing experience preferred (Other combinations of education and experience considered)
- In-depth experience working with various social media and CMS platforms, along with related tools to publish content
- Experience writing and developing content (copywriting, social media posting, blogs, etc.)

KNOWLEDGE, SKILLS AND ABILITIES
- Excellent verbal and written communication skills, including creative cop