Integrated Media Planner

2 weeks ago

Regina, Canada Phoenix Group Full time

**This job is located in Regina, SK**

**Responsibilities**:
**Media Planning**
- Develop integrated media plans across digital, social, programmatic, search, and traditional channels.
- Conduct audience, market, and competitive research to guide channel selection and strategic direction.
- Build media recommendations aligned with client objectives, KPIs, and budget parameters.
- Prepare and present media plans and rationale to internal teams and clients.

**Media Buying**
- Execute media buying strategies across multiple channels and platforms.
- Assist with campaign setup, budget allocation, pacing, and bid optimization.
- Monitor and analyze performance, providing clear reporting and actionable insights.
- Collaborate with internal teams to support cross-channel integration and programmatic opportunities.
- Stay current with emerging media trends, tools, and industry best practices.
- Provide administrative and operational support as required.

**Requirements**:

- 3 years of relevant experience.
- Strong analytical and problem-solving skills.
- Proficiency with Microsoft Office Suite, particularly Excel.
- Working knowledge of digital media buying platforms and technologies.
- Excellent written and verbal communication skills.
- Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.

**Preferred Qualifications**:

- Bachelor’s degree in marketing, communications, or a related field.
- Experience with Google Ads, Meta Business Manager, and other digital platforms.
- Experience with traditional media (TV, radio, out-of-home, etc.).
- Familiarity with programmatic advertising and DSPs.
- Experience with website analytics and conversion tracking.
- Ability to set up and maintain campaign dashboards.
- Strong data interpretation skills and the ability to translate insights into recommendations.

The above description is a summary of responsibilities and is not an exhaustive list of duties. A comprehensive job description and compensations/benefits details will be provided in the interviewing process.

**How to apply**:

- As living proof of our commitment to DE&I, our workplace is a direct reflection of our clients and of the city and province we live in._
- Qualified applicants must hold appropriate citizenship or documents permitting them to reside and work in Canada._

Ability to commute/relocate:

- Regina, SK: reliably commute or plan to relocate before starting work (required)

**Education**:

- DCS / DEC (preferred)

**Experience**:

- media planning and buying within a marketing company: 2 years (required)

**Location**:

- Regina, SK (preferred)

Work Location: In person

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