Digital Marketing Executive

1 week ago

Calgary, Canada DREAM SLEEP RESPIRATORY SERVICES Full time

**Job Overview**

**Responsibilities**
- Develop and execute digital marketing campaigns across various platforms to increase brand awareness and engagement.
- Conduct keyword research and implement SEO strategies to improve organic search rankings and website traffic.
- Manage Google Ads and Facebook Advertising campaigns, ensuring optimal performance through continuous monitoring and adjustments.
- Utilize analytics tools such as Google Analytics to track campaign performance and generate actionable insights for improvement.
- Collaborate with the design team to produce visually appealing graphics using Adobe Creative Suite and Adobe Photoshop.
- Optimize landing pages for conversion through A/B testing and performance analysis.
- Manage social media accounts, creating content calendars, scheduling posts, and engaging with followers to build community.
- Stay updated on industry trends and emerging technologies to ensure the company remains competitive in the digital landscape.

**Experience**
- Proficiency in using WordPress, Shopify, SEO tools, Google Ads, Google AdWords, Google Analytics, WordPress, HTML, CSS, JavaScript, SQL, and marketing automation platforms.
- Strong copywriting skills with the ability to produce compelling content tailored for different audiences.
- Experience in e-commerce environments is a plus; familiarity with B2B marketing strategies is advantageous.
- Demonstrated ability in performance marketing with a focus on conversion optimization and analytics-driven decision-making.
- Knowledge of content management systems (CMS) and graphic design principles is preferred. Join us as we leverage innovative digital strategies to elevate our brand presence

**Job Types**: Full-time, Part-time, Permanent, Casual

Pay: $25.00-$40.00 per hour

Expected hours: 40 per week

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 2 years (required)

Work Location: In person

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