Head of Digital Marketing, Analytics

Head of Digital Marketing, Analytics and Marketing Technology is an executive leadership position that will drive the transformation and execution of our digital marketing technology, analytics capabilities and the creative design studio. Reporting directly to the Chief Marketing Officer (CMO), the role will oversee a team of 175+ professionals globally, to deliver exceptional digital experiences, as well as non-digital creative experiences that drive business growth, customer engagement world-class operational excellence through automation, data-driven decision making, and strategic prioritization.

This is a new role that combines strategic leadership in marketing, digital marketing innovation, and creative design excellence to drive organizational success and brand growth.

Top priorities for this role include:

- Building a streamlined, integrated team across digital, analytics, and design that maximizes the use of technology, AI, data and automation to meet our business needs
- Defining the vision and implementing AI and new technologies across the team
- Transforming and bringing best in class practices, and knowledge in tech, data and analytics to the team, and driving the use of AI across the team
- Key near-term successes of this role include defining future state technology and organization, identification of top priorities and plan to implement key priorities.

**About the role**

As Head of Digital Marketing, Analytics and Marketing Technology you will be responsible for:
Strategic Leadership
- Develop and execute a comprehensive digital and technology strategy aligned with Thomson Reuters' business objectives and brand vision
- Drive digital marketing transformation initiatives across the organization, fostering innovation and adoption of emerging technologies
- Collaborate with cross-functional leadership teams to ensure digital, analytic, and technology initiatives support broader business goals
- Serve as a key member of the marketing leadership team, contributing to overall marketing strategy and business planning
- Establish clear priorities and focus areas to maximize impact and resource utilization across all digital initiatives

Digital Marketing & Channel Management
- Lead all digital marketing channels including website, paid search, SEO, display advertising, and paid social media
- Oversee website strategy, user experience, content management, and optimization to drive engagement and conversion
- Develop and implement digital media strategies that effectively reach B2B target audiences and drive measurable results
- Establish best practices for digital campaign execution, measurement, and optimization
- Enhance audience targeting capabilities through advanced segmentation and personalization strategies

Marketing Technology & Innovation
- Evolve a world-class marketing technology ecosystem that drives efficiency through automation and reduces manual processes
- Implement intelligent workflow solutions that streamline operations and improve team productivity
- Own the enterprise marketing technology stack, ensuring integration, optimization, and adoption across the organization
- Identify and implement new digital creative technologies to enhance brand storytelling and customer engagement
- Drive innovation in marketing technology capabilities to improve marketing effectiveness, efficiency, and personalization
- Establish governance frameworks for marketing technology selection, implementation, and utilization

Analytics & Data Management
- Lead marketing analytics and advanced analytics teams to derive actionable insights that directly support business objectives for customer, marketing and digital analytics
- Develop comprehensive measurement frameworks to evaluate marketing performance and ROI
- Create robust reporting systems that connect marketing activities to business outcomes
- Design and implement sophisticated data strategies that enhance customer understanding and targeting capabilities
- Champion a data-driven culture across the marketing organization, enabling informed decision-making
- Leverage predictive analytics to identify opportunities and optimize marketing investments

Design Leadership
- Provide strategic direction for the design function, linking design with brand strategy, technology, and on-going brand transformation.
- Foster collaboration between design and digital teams to create cohesive, compelling customer experiences
- Oversee the development of design systems that enable consistent brand expression across channels
- Drive design innovation that differentiates Thomson Reuters in the marketplace, and enables our creative talent to use best in class technology
- Ensure design excellence through talent development, process optimization, and quality standards, and commitment to accessibility standards
- Integrate design thinking with data insights to create more effective customer experiences

Team Leadership & Development
- Visionary leadership, foster a c