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Content Marketing Manager

2 weeks ago

Montréal, Canada Poka EN Full time

**_About Poka_**

Poka is an innovative app designed for manufacturing companies that empower frontline workers to learn continuously, solve problems and collaborate in support of continuous improvement. Imagine a combination of Facebook and YouTube designed for factory workers. Say goodbye to paper, make way for tablets

Poka has become a catalyst for digital transformation and manufacturing leaders such as Nestlé, Bosch, Kraft and Danone trust us with their transition to Industry 4.0.

**_ What you'll be responsible for:_**
- Together with the VP Marketing, build and manage a content strategy and editorial calendar aligned with business priorities and in support of our customers' buyer journey.
- Create 1+ resource each month in support of the company's demand generation, brand awareness, search engine optimization and thought leadership goals (i.e. whitepapers, infographics, guides, checklists, landing pages, case studies, video).
- Create and follow a comprehensive, repeatable content project plan that ensures each asset is leveraged across all relevant channels and tactics.
- Identify and build relationships with prominent influencers, media and journalists in our space to maximize coverage and awareness.
- Monitor and report on content analytics and KPIs to deliver audience insights that will shape sales and marketing strategy.
- Manage internal writing resources and our external team of writers, designers and agencies in support of content projects.

**_ What you bring to the table:_**
- 5+ years' experience in a similar role i.e. content marketing, product marketing public relations, or corporate communications.
- BA/BS degree or equivalent working experience.
- An editorial mindset that understands how to create content based on audience needs (aligned with personas and stages of buyer journey).
- Past experience building online audiences.
- Versatile - We need someone who is both highly creative and an excellent writer but is also methodical and detail-oriented in terms of planning and analysis.
- Skilled in creating, editing, and promoting written and visual content.
- Comfortable working in a fast-paced, rapidly changing work environment.
- Ability to manage multiple projects and juggle priorities
- Bilingual (French) is a plus.

**#LI-CN1 #EN**

**_ What we offer:_**
- Dynamic and collaborative work environment.
- Generous vacation policy upon arrival.
- Hybrid mode, work 2 days a week at our Quebec City or Montreal offices if you live within a 40 km (Quebec City) or 15 km (Montreal) radius.
- Truly flexible schedule and the possibility of taking every Friday afternoon off.
- Group insurance from day one (dental, medication, invalidity, travel, etc.).
- Telemedicine service with Dialogue.
- Retirement plan with Wealthsimple after a year.
- MacBook Pro and $500 allowance for your home office.
- Tasty snacks (Fresh fruits, snacks, coffees, teas, etc.)
- Generous referral bonus.
- Whatever you need to keep learning and evolve professionally.
- Rapid evolution in your role. Your responsibilities will not be limited
- _Certain benefits are exclusively accessible to employees in Canada._
- Want to learn more about our culture? Click _HERE_._