Marketing Coordinator

Velixo is an award-winning vendor of Excel-based reporting solutions for Enterprise Resource Planning (ERP) software, such as Acumatica, MYOB, Cegid and Sage Intacct. We serve customers of every size, in every industry, by enhancing their reporting and planning experience, and introducing a world of innovative features and integrations in the Excel they love.

Headquartered in Montreal, Canada, we are a diverse and fast-paced organization that is rapidly growing in revenue and personnel. Our team is spread out across the world to support a growing base strong of 1800+ customers and 200+ value-added resellers worldwide.

**Job Summary**:
**Key Responsibilities**:

- ** Assist with Webinars**: Collaborate with the team to plan, organize, and execute engaging webinars aimed at educating and attracting potential customers. This includes coordinating with internal stakeholders, either running or providing support during live events.
- ** Support Partner Marketing**: Work closely with our partners to develop joint marketing campaigns and initiatives. This involves coordinating marketing collateral, tracking campaign performance, supporting their events, and ensuring effective communication between internal and external stakeholders.
- ** Social Media Marketing**: Manage and execute social media marketing campaigns across various platforms (e.g., LinkedIn, Twitter, Facebook, Instagram, and forums). This includes engaging with stakeholders on various platforms, creating and scheduling content, monitoring engagement, and analyzing performance metrics to optimize campaign effectiveness.
- ** Organize User Groups**: In close collaboration with our Sales and Customer Success Management departments, help organize and facilitate user group meetings and events, both virtual and in-person. This includes managing invitations, logistics, and follow-up communications to ensure a positive user experience and foster community engagement.
- ** Assist with Conference Preparations**: Support the marketing team in preparing for industry conferences and events. Tasks may include booth setup, collateral creation, scheduling meetings, and coordinating logistics to maximize our presence and impact at these events.
- ** Messaging Development**: Contribute to the development and refinement of messaging across various marketing channels, ensuring consistency and alignment with brand guidelines and target audience preferences.
- ** Collaborate with Sales and Customer Success**: Work closely with the sales and customer success teams to align marketing efforts with sales objectives. This may involve participating in meetings, providing marketing materials, and assisting with customer communications as needed.

**Success Metrics**:
Within the first six months of employment, the Marketing Coordinator will be evaluated based on the following KPIs:

- ** Webinar Engagement**: Triple the number of webinars that Velixo runs today and increase webinar attendance by 10% compared to previous metrics.
- ** Social marketing**: drive significantly more social engagements of quality that convert into Qualified Marketing Leads. Aim to achieve a conversion rate of 5%.
- ** Website and Content Creation**: Aim to increase website traffic by 15% QoQ.
- ** User Group participation**: Make our community and user groups an absolute success, by creating many events, bringing, and engaging with Community users. Take it from almost 0 to Hero in 3-6 months.
- ** Conference Impact**: Aim to decrease the involvement of the executive team with conference preparations.

**Qualifications**:

- Bachelor's degree in marketing, communications, business administration, or related field.
- 2-3 years of experience in marketing, preferably in a technology or software company.
- Excellent written and verbal English communication skills, with a keen eye for detail and grammar.
- Strong organizational and project management skills, with the ability to multitask and prioritize in a fast-paced environment.
- Proficiency in Microsoft Office Suite and familiarity with marketing tools such as HubSpot, Google Analytics, or similar platforms.
- Creative thinking and problem-solving abilities, with a proactive and self-motivated approach to work.
- Ability to work effectively both independently and as part of a collaborative team.

**Preferred Skills**:

- Experience with webinar platforms and video editing software.
- Familiarity with basic design principles and graphic design tools (e.g., Canva, Adobe Illustrator).
- Familiarity with Google AdWords for diverse types of campaigns.
- Knowledge of SEO best practices and content marketing strategies.
- Knowledge of B2B marketing principles and techniques.
- Understanding of Partner marketing principles and techniques.
- Fluency in French language, both written and spoken.
- Previous experience working in a software startup or agile environment is a plus.

**How to Apply**:
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