Digital Marketing Manager

Overview:
PMA Canada is a leading agent and distributor of premium spirits, wines and beer in Canada. We represent an enviable portfolio of leading premium beverage alcohol brands and pride ourselves on providing Service Excellence for our Suppliers, Customers & Consumers.

PMA's Mission is to become Canada’s Best Premium Beverage Alcohol Growth Partner. In order to achieve this, we think of ourselves as ‘Agents for Growth’ focused on three core areas of People, Partnerships and Performance.

Jägermeister is the 9th biggest spirit brand in the world. A pioneer in the digital space in the spirit industry in Canada, we strive to become the leading premium shot brand for the LDA 29 consumer and expand Meister occasions amongst Gen pop. The
**Digital Marketing Manager** is key in our efforts to drive brand Love and recruitment of next generation consumers, by:
Delivering 100% authentic, unique and innovative communication platforms
- Providing a 360-degree approach -Making sure that digital is a vital part of every holistic marketing initiative
- Exploiting unique legacy of the brand/differentiation vs competitors
- Driving the “brand for me” perception and local relevance/various brand strategies on different markets
- Aiming for the highest standards of creative idea execution
- Brining the premium character of the brand to life

**Responsibilities**:
**Key Deliverables**:

- Digital Marketing Manager will lead the strategy development and delivery of digital marketing campaigns across multiple digital channels. The channels include but are not limited to web, social media, e-commerce, influencer and paid advertising.
- Will provide functional expertise, and recommendations regarding the execution of digital/social marketing campaigns, as well as Consumer Relationship Management (CRM).
- Will have the ability to review, analyze and recommend program enhancements based on campaign performance and real-time results to ensure the best performing campaigns.
- Develop, plan and execute digital campaigns designed to drive consumer engagement and loyalty
- Lead all social calendaring, posting, messaging with followers, testing/optimization, audience selection, creative development and analysis for digital campaigns
- Partner closely with Jägermeister Digital Team in the US and Global to optimize efficiencies, including leveraging assets, achieving optimal data segmentation and leveraging new tools/techniques in the digital space.
- Participate in broader strategic initiatives such as lead generation, fan segmentation and loyalty programs across multiple channels.
- Analyze competition strategies and follow CRM and digital trends and internal campaigns, making ongoing recommendations to improve program results.
- Lead all development, maintenance and customer service for our e-commerce platform, Jagershop.ca
- Analyze campaign performance data and create internal reporting to inform overall performance
- Support in BTL; retail & on premise activations and collaborate with OPMs and commercial teams in executing key programs including support with budget administration
- Collate, execute and evaluate dark posts effectiveness to drive customer and consumer engagement
- Other Duties as assigned

**Company Values**:

- TeamWork
- Professionalism
- Leadership
- Creativity

**Behavioural Competency Requirements**:

- **A**ccountability**:

- **C**onsumer Centricity
- **T**ransparency
- **I**nspection of Expected Results
- **O**wnership of the Business
- **N**o Blame Fixing
- Strategic Thinking
- A Bias for Action
- Business Curiousity (eager to dive into numbers)

Qualifications:
**Management Competency Requirements**:

- Leadership & management, ability to motivate and inspire others into actions supportive of our goals
- Relationship building skills, ability to deal with supplier & customer “gatekeepers” and influence their decisions
- Proactive Stakeholder Engagement & Cross Functional Management Approach
- Results oriented individual, a self-starter focused on innovating ways of working to stay ahead of competition
- Project Management & Workflow Capability (Organized), adherence to deadlines
- Measurement & Evaluation; willingness to make adjustments and changes based on results and potential efficiencies
- Communication**:Expresses self in a clear and compelling manner. Ability to write succinctly, adjusting tone and content to stay on brand
- Cultural Sensitivity: Demonstrates a flexible communication approach to different cultures.

**Functional Competency Requirements**:

- Strong analytical skills and ability to develop actionable plans based on analysis
- Budget Management
- Organization skills & ability to prioritize
- Customer service oriented
- New Idea Generation & Implementation
- Ability to provide analysis and feedback

**Knowledge Competency Requirements**:

- Familiar laws and regulations of the Canadian Beverage Alcohol Industry, understanding of National and Local Alcohol & Gaming Laws