Paid Media Specialist

6 days ago

Mississauga, Canada Packetlabs Full time

**Key Responsibilities**:

- Manages Paid Media Strategy: Establishes effective Paid Ads strategy that correlates with business initiatives and core customer pain points and goals
- Platform Management: Manages Google Ads, Microsoft Ads, LinkedIn Ads, and Facebook Ads
- Metrics Management: Identifies what our CPA should be and applies this to all tactical initiatives, strives for a ROAS of 400% and a Quality Score of 9/10
- Daily Account Management: Performs daily account management of PPC campaigns, reviews under-performing keywords, utilizes negative keywords, and ensures that ad spend budget is not exceeded
- Collaboration: Works collectively and collaboratively with the sales team and operations to drive marketing effectiveness
- Analytics: Proficient in Google Analytics 4, stays current on search engine and PPC industry trends
- Research: Researches and recommends other Paid Advertising opportunities to acquire more Marketing Qualified Leads (MQLs), such as Reddit Ads, Quora Ads, Native Advertising, Broadsign media, and Twitter Ads
- Campaign Creation: Creates and executes brand campaigns, remarketing campaigns, search campaigns, display ad campaigns, geotargeting campaigns, target audience campaigns
- Ad Copy and Landing Page Creation: Maps out campaign structure and ad groups, conduct keyword research, creates tightly themed ad groups and writes ad and landing page copy specific to keywords, utilizes both landing page options available internally (Contentful, Unbounce), performs A/B Split testing for optimization
- Reporting: Delivers actionable, data-rich weekly budget and performance reports to Digital Marketing Manager, defines a plan for ad spend and ensures investment is maximized efficiently, leverages HubSpot, Google Analytics and Ad Platforms for reporting and calculating ROAS, ability to mine complex data and provide advanced analysis to help positively shape strategic plans
- CRM Automation: Develops a clear baseline process for lead scoring, identifying demographics, points of origin, behaviour, and engagement and collaborating with the marketing and sales team to assign metric scores, evaluates leads and compares scores against average customers, determines the weight of each value metric to boost the quality of lead scoring efforts, works with Marketing Specialist to create workflows and sequences within Hubspot to support driving more leads down the marketing funnel

**Qualifications**:

- 5+ years experience in paid media and a proven track record of success
- Experience with Google Ads, Microsoft Ads, LinkedIn Ads, and Facebook Ads
- Proficiency in Google Analytics 4
- Strong analytical skills and the ability to mine complex data
- Experience with HubSpot and CRM automation
- Excellent written and verbal communication skills
- Strong attention to detail and ability to multitask in a fast-paced environment
- Passion for staying current on search engine and PPC industry trends
- An IT or Cybersecurity background is an asset

This job will be the ideal fit for someone well-versed in creating and managing paid media campaigns focusing on results. A passion for staying current on industry trends and experimenting with new platforms is a must, as well as an ability to collaborate with teams to drive success.

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