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Marketing and Social Media Specialist

2 weeks ago

Mississauga, Canada SCM Group Canada Full time

**Marketing and Social Media Specialist**

**JOB DESCRIPTION**

**DUTIES & RESPONIBILITIES**
- Plan and direct marketing campaigns
- Research advertising trends
- Decide on appropriate placement of ads
- Develop projects to create content
- Publish digital marketing content online
- Measure digital traffic
- Monitor social media and Google Analytics
- Optimize paid advertising campaigns using SEO and other tools
- Report on the growth and analytics of campaigns to stakeholders
- Scale campaigns to maximize ROI
- Monitor project status and budget
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Execute new and creative collaborations among technologies and platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.

**REQUIREMENTS**
- Strong project management or organizational skills
- In-depth knowledge and understanding of social media platforms and their respective participants (Facebook,YouTube, Twitter, Flickr etc.) and how they can be deployed.
- Ability to effectively communicate information and ideas in written and verbal format.
- Ability to build and maintain client relationships.
- Team player, with the confidence to take the lead and guide other departments when necessary.
- Good technical understanding and can learn new hardware and software quickly.
- Public relations, marketing, sales, community management experience.
- French considered a strong asset and beneficial.

**EDUCATION**

Bachelor's Degree, preferably in Communications/English, Public Relations, Marketing, Journalism or Design, Political Science.

**Salary**: $52,000.00-$62,000.00 per year

Additional pay:

- Bonus pay

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Paid time off
- Vision care

Schedule:

- 8 hour shift

Ability to commute/relocate:

- Mississauga, ON L4W 3W6: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing: 2 years (preferred)