Social Media Engagement Specialist

**About Us**:
We are Edmonton’s Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton’s award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton’s story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy.

Working together in a one-team approach aligned by our core values, Explore Edmonton’s business units’ market and sell Edmonton as a year-round destination to visit, work, and play in while also developing products and experiences that have a uniquely Edmonton flavour. And by incorporating the management of the city’s two award-winning venues into Explore Edmonton, we are uniquely positioned to attract major events, meetings, and conventions to our city, generating greater economic impact. While Explore Edmonton’s mandate is focused on generating inbound visitation, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.

**The Destination Development & Marketing group at Explore Edmonton helps to support the region’s economy through initiatives that increase positive recognition of Edmonton in the world tourism market. Destination Development & Marketing group works towards increasing Edmonton’s tourism infrastructure and improving the economic impact generated by the industry.**:
**The Global Marketing team inspires travelers to explore Edmonton through out-of-the-box content, stunning visuals and compelling stories. As part of our year-round marketing strategy, we work in partnership with industry leaders to promote attractions, experiences, festivals, major events, and one of the country’s hottest culinary scenes.**:
**We shine a spotlight on Edmonton through digital and social media marketing, as well as experiential campaigns, connecting visitors to the best authentic Edmonton experiences.***:
**About the Position**
**Reporting to the Marketing Account Manager, Festival & Live Entertainment, the Social Media Engagement Specialist will play a crucial role in the Explore Edmonton Global Marketing Team and various business units by spearheading the social media execution for the Community Initiatives & Agriculture and Venues portfolios. This pivotal role provides support to the Edmonton Convention Centre and Edmonton EXPO Centre, as well as owned events and initiatives such as KDays, CFR, and Farmfair International. As a go-to resource for social media expertise within the organization, the Social Media Engagement Specialist will be accountable for crafting effective consumer-facing and B2B social media strategies that maximize our online presence and engagement.***:
**Working within a tightly knit team, and in alignment with the Social Media Engagement Specialist (consumer), this position will also collaborate on social media asset gathering projects including planning and promotion. This position will work closely with the Marketing Account Manager, Festival & Live Entertainment, the Marketing Account Manager, Rodeo & Agriculture, and the Marketing Account Manager, Venues, to develop and execute content and social media strategies that support the priorities of those business units. This position will also be responsible for developing and executing relevant content creator strategies in support of Explore Edmonton’s venues and signature events.**:
**Social Media Community Management**
- Management of social media channels (CIA & Venues)
- Lead online engagement with event attendees, stakeholders, B2B audiences and the potential visitor
- Manage active listening, especially during major events, conferences, and festivals
- Collection and analysis of social media analytics, trends research and social campaign optimization
- Attend owned and attracted events for live interaction
- Lead scheduling, posting and monitoring of social media content across channels
- Lead both organic & paid social media strategies in collaboration with the Digital Marketing Manager and Marketing Account Managers

**Content Creation and Curation**
- Lead social content strategy & asset acquisition (CIA & Venues)
- Conceptualize, capture and edit short form video & photo content for social media (Instagram, Tik Tok, Facebook)
- Attend events for live content capture and onsite posting
- Manage third-party agencies when needed for outsourced content capture
- Collaborate with third-party event producers to increase engagement with hosted events and support the client experience at Explore Edmonton’s venues

**General Administration, Planning & Reporting**
- Take active part in campaign brainstorms, asset development and campaign spend decisions
- Support Marketing Account Managers with robust social media plans, recommendations and reporting
- Work collaboratively with marketing account managers to develop and implement