Social Media and Digital Marketing Advisor

2 days ago

Woodbridge, Canada 407 ETR Full time

**Position Summary**
**Position Responsibility**
- This role requires an energetic, enthusiastic and proactive digital marketer with a pulse on news, current events and digital trends to keep 407 ETR’s social channels evolving with the times
- Manage the entire process of social media communications from content creation, approval, programming and reporting
- Excellent writing and editing skills with the ability to translate complex technical language into engaging social media posts that resonate with 407 ETR’s online community
- With input from other team members, the successful incumbent will manage the department’s social media calendar, leveraging current events and trends to ensure that messaging is developed and programmed to meet ongoing content requirements across 407 ETR’s digital channels
- Develop social media strategies and targeted advertising campaigns to meet business objectives and fulfill customer/driver needs and expectations
- Maintain regular KPI tracking and reporting, feeding into various internal and external communications as required.
- Monitor social media listening tools and respond to customer inquiries, coordinating with the Customer Service team to deescalate and assist with the resolution of customer issues as quickly as possible. Intermittent after hours and weekend work will be required
- Must serve in an on-call rotation for after-hours monitoring of 407 ETR’s social media feeds
- Assist with copywriting for a variety of media including but not limited to: social media posts, webpages, newsletter articles, video scripts, posters
- Assist the Marketing, Communications & Government Relations Department in other tasks as required. These tasks may include event planning, campaign planning, internal communications and administrative tasks.
- Assist with the production of PowerPoint presentations as required.
- Provide on-the-ground support and coordination for key brand events/initiatives as required, including content creation, community management, etc.

**Qualifications**
- Post-secondary degree in Communications, English, Marketing, Journalism or Business. Post-graduate certificate in PR or Communications an asset.
- 5 - 7 years of experience in writing and creating both traditional and digital media.
- An eye for detail, exceptional grammatical skills and the ability to manage multiple projects under tight deadlines
- Proficient in Canva and Adobe design products to build social media graphics and videos
- Skilled at producing video and leveraging live and story features for social media platforms
- Highly experienced in posting content on Instagram, LinkedIn, Facebook and Twitter
- Knowledgeable of TikTok and emerging platforms
- Experience with influencer marketing considered an asset
- Familiar with strategies to build employee advocacy through LinkedIn
- Excellent organizational and time management skills
- Creative thinker with strong analytic and problem-solving skills
- Demonstrated experience working in a fast-paced and responsive social media role
- Highly collaborative team player
- Skilled at working within social media listening tools and programming platforms. Experience with Meltwater Engage considered an asset
- Strong communication skills and work ethic
- Availability to work after-hours and on weekends is required

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

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