Social Media Manager

1 week ago

Woodbridge, Canada Sporting Life Inc Full time

Sporting Life is a leading, iconic Canadian sports lifestyle retailer. Since 1979, we've been committed to providing our customers and their families with the best possible experience—and we are continuously working to improve it every day. We offer the best in outdoor apparel and fashion, footwear, equipment and accessories for men, women and kids. The mix of sport and fashion is what makes us unique.

YOU live for the great Canadian outdoors and take pride in living the Sporting Life. You relish in the exhilarating experience of skiing, snowboarding, cycling, running, tennis, hiking and camping and want to inspire our customers to do the same. You believe in the spirit of team, adapting to the ever-changing retail environment, being part of constant innovation and working alongside the best leaders, associates and vendors in the business. We are looking for those who live what we sell every day and who celebrate the love of sport and an active way of living.

**What You'll Do;**

As our Social Media Manager, you will leverage your experience and talents to elevate the Sporting Life brand through our social media channels. Within this role, you will be responsible for attracting and engaging with our customer base, creating a community enthusiast through customer engagement, storytelling, and content creation across all of Sporting Life’s social media channels by leading the organization’s social media strategy, working collaboratively with broader marketing team and other departments to launch social media campaigns that will build brand awareness, attract followers and increase share of voice.
- Lead in developing and creating all organic content, including video, images, graphics, and copy across Sporting Life’s social channels, including Instagram, Facebook and TikTok.
- Managing the social media content calendar with the ability to read, react, and adapt in real-time.
- Collaborate internally with our digital media team on paid social media advertising campaigns.
- Act as an extension of our Customer service teams by responding promptly to customer questions, inquiries and comments.
- Partner with writers to develop content for the Sporting Life blog, including editing and publishing.
- Build relationships and collaborate on content creation with influencers, vendors and brand ambassadors.
- Own all social media performance KPIs including performance tracking, analytics and reporting.

**What You'll Bring;**
- 3-5 years of relevant experience in social media management, content creation, or digital marketing with a post-secondary Education in Marketing, Communications, or related discipline.
- Experience in content creation tailored for social media platforms including image, video, graphics, copywriting.
- Experience in the retail space is beneficial but not required
- Proven analytics skills with the ability to analyze results and leverage the information to improve future programs
- Experience with social media monitoring and publishing tools

**Sporting Life is #unlikeanystoreintheworld**

Sporting Life Inc. is an equal opportunity employer and committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Sporting Life Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process.

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