Digital Content Creator

Introduction

Working at Wonderbrands, there is never a dull moment As a successful company that is continually growing there is always challenging yet rewarding work to be a part of.We have an “entrepreneurial” mindset which encourages all our team members to use their own “creativity” and “out of the box” thinking to come up with solutions and new ideas.

Overview

Bakehaus is Wonderbrands’ internal creative and packaging design studio. We partner closely with Brand Marketing to bring campaigns to life through high-quality creative that is fast, strategic, and on-brand. We support the full portfolio of Wonderbrands products across packaging, POS, digital, social, shopper marketing, and campaign creative.

We are expanding our capabilities to produce moreengaging, scrappy, social-first contentfor Wonderbrands’ channels. We are looking for a hands‑on creator who thrives in a fast‑moving environment and loves turning ideas into polished, scroll‑stopping work.

The Digital Content Creator is responsible forconcepting, filming, designing, and editing digital and social‑first creative assetsin support of Wonderbrands’ Brand Marketing team. This is acreation‑focused rolewithin Bakehaus — not a social media management position. You will work closely with brand managers and Bakehaus designers to execute creative that aligns with existing brand strategies, tone, and visual identity.

This role blends the craft of a graphic designer with the versatility of a digital storyteller, using video, photography, animation, and motion design to elevate Wonderbrands’ digital presence.

Salary: $60,000 - $70,000 (Eligible for up to a 7% annual bonus)

Location: Etobicoke, ON

Responsibilities

Content Creation

- Produce high‑quality, social‑first digital content including short‑form videos, motion graphics, static posts, animations, product demos, and simple photography.

- Film and edit content independently using Bakehaus studio equipment or on‑location with brand teams as needed.

- Adapt existing campaign creative into digital formats while maintaining brand consistency across Wonderbrands’ portfolio.

Creative Collaboration

- Work closely with Brand Marketing partners to understand campaign objectives and translate briefs into actionable content ideas.

- Partner with Bakehaus designers, packaging artists, and project leads to ensure digital assets align with brand standards, packaging look‑and‑feel, and campaign concepts.

- Participate in brainstorms and creative reviews, contributing digital‑first thinking and content ideas.

Production & Execution

- Storyboard, script‑light, or outline creative concepts for video and motion assets.

- Set up and run small‑scale shoots (studio or scrappy‑style), including lighting, sound, styling, and simple product staging.

- Edit footage and assemble content using Adobe Creative Suite and/or other digital editing tools.

- Maintain organized project files, version control, and asset libraries.

Optimization & Quality

- Stay informed on digital content trends, platform best practices (TikTok, Instagram Reels, YouTube Shorts, paid social), and emerging creative styles.

- Optimize content for specific aspect ratios, channel formats, and brand guidelines.

- Ensure all digital assets meet Wonderbrands quality standards, accessibility considerations, and technical requirements.

Collaboration with External Partners (As Needed)

- Support coordination with external vendors, studios, or freelancers for supplemental shoots or specialized creative needs.

Requirements

Required Experience

- 2–5 years of experience in digital content creation, graphic design, videography, motion design, or a related creative field.

- Proven ability to produce polished, engaging social or digital content (portfolio required).

- Experience working in an in‑house creative team, agency environment, or brand studio is an asset.

Technical Skills

- Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator).

- Experience with video shooting and editing, including basic lighting and audio setup.

- Strong understanding of motion design, typography, layout, and storytelling principles.

- Ability to create simple animations, GIFs, and motion graphics.

- Photography skills (studio or natural light) considered an asset.

Soft Skills

- Highly collaborative, solutions‑focused, and comfortable working with multiple brand stakeholders.

- Strong attention to detail with the ability to stay organized in a fast‑paced environment.

- Comfortable executing “scrappy” social‑first content while maintaining brand polish.

- Ability to manage multiple projects, adapt quickly to feedback, and meet tight deadlines.

- Passion for digital storytelling, food content, and creative experimentation.

Education

- Bachelor’s degree in Design, Media Production, Marketing, Communications, or a related field—or equivalent professional experience.

FGF Group Competencies:

Adaptive Intelligence -Team Members respond effectively to challenges by evolving their skills, mindset, and approach.

- Flexibility, Agility, Adaptability: Thrives in dynamic environments by embracing continuous change. Quickly adjusts to new priorities and actively seeks innovative solutions. Uses setbacks as opportunities for growth, and applies a relentless focus on improving outcomes. Approaches challenges with a proactive, solutions‑driven mindset and openness to feedback.

- Calculated Risk‑Taking: Makes strategic decisions by evaluating options and creating contingency plans.

Collaborative Intelligence -Collaborative intelligence empowers teams to unlock collective strengths and achieve results through synergy and mutual trust.

- Team First and Collaboration: Engages with Team Members and colleagues, builds relationships, and fosters an inclusive, innovative environment.

Entrepreneurial Intelligence -Equips Team Members to identify opportunities, overcome setbacks, and move ideas to execution effectively.

- Continuous Improvement: Drives innovation and optimizes processes to enhance quality and productivity.

- Customer and Product Focus: Addresses need proactively with accountability and a solution‑oriented mindset.

- Fierce Execution: Achieves results with a strategic and hands‑on approach, learning from mistakes and building trust.

Leadership Competencies

Inspire & Energize Team Members

- Continually inspires and develops Team Members and promote cross‑functional collaboration.

- Supports, shared knowledge and experience with your Team through authentic conversations and development planning

- Communicates clear expectations.

- Uses insight and knowledge to influence others.

- Understands and acknowledge differences and modifies style to support unleashing potential.

- Demonstrates patience and empathy, while listening.

Create Winning Relationships

- Inspire enthusiasm & commitment by communicating a clear path to success.

- Empowers others by delegating and providing support and opportunities for growth.

- Identifies, raises and resolves conflict.

- Builds trust and models the “Coach Approach.”

Entrepreneurial Leadership

- Encourages informed risk‑taking and supports learning from outcomes.

- Creates an environment where your team enjoys working hard while having fun.

- Provides feedback to reinforce results.

Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added, or this description may be amended at any time.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current existing vacancy within our organization.

We affirm that our hiring process, including candidate screening, evaluation, and selection,does notinvolve the use of Artificial Intelligence (AI) or automated decision‑making tools. All assessments and decisions are conducted by qualified human professionals to ensure fairness, transparency, and compliance with Bill 149.

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