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Sales & Marketing Enablement Specialist
3 weeks ago
Doing business to business, person to person. Payworks is a leading workforce management solutions provider and multi-year winner of the Canada’s Best Managed Companies program. We are proud to be Canadian owned and operated as well as committed to developing world-class products and providing a progressive workplace culture where **Doing Right by People**_ _is our purpose.
**DOING RIGHT BY PEOPLE - IT’S WHAT WE DO**:
Reporting to the Senior Manager, Marketing, the Sales & Marketing Enablement Specialist is responsible for developing impactful content and tools that drive sales team confidence, improve competitive win rates, and strengthen product awareness.
This highly collaborative, hands-on role is ideal for someone who can translate marketing messages and product details into clear, actionable resources that sales teams actually use. You’ll rally the sales organization around consistent messaging, equip them with the right tools at the right time, and help ensure our story is told effectively in every client interaction. Working closely with Marketing, Sales, and Product, you’ll shape positioning, build enablement assets, and make sure our messaging is aligned across all channels.
**WHY YOU SHOULD CHOOSE PAYWORKS**
- Comprehensive employer paid benefits, including a Health Spending Account, for you and your family and excellent pension plan with employer contributions.
- Plenty of professional development opportunities.
- Community-minded culture - Receive two paid days per year to volunteer and lots of opportunity to “Pay it Forward”.
- Time and flexibility to meet your needs - Hybrid work model with flexible work options, plus 3 weeks vacation to start, flex time and parental leave benefits.
- Cool perks - Annual Lifestyle Spending Account, Costco membership, fun office environment and events, and more
**DRIVE SALES SUCCESS** - IT’S WHAT YOU’LL DO***:
- ** Enable the sales team**:You will collaborate closely with Sales and Business Development leaders to uncover team challenges, priorities, and opportunities — then translate those insights into targeted enablement tools, training, and campaigns.
- ** Shape the message**:In partnership with Customer Experience (CX), Product Marketing, and Product Management team, you’ll lead the development and refinement of foundational documents, including master positioning and messaging pillars, and buyer and user personas. Maintain and update a centralized messaging repository to ensure version control and easy access for all stakeholders.
- ** Create impactful content**:In consultation with sales leaders and Product Marketing, develop product marketing assets such as brochures, one-pagers, customer stories, case studies, and competitive battle cards. Partner with Communications and Creative Services to develop net-new assets related to product marketing that are visually compelling, brand-aligned, and suitable for multiple channels.
- ** Support thought leadership**:Collaborate with Communications to produce engaging content for blogs, social media, webinars, and external channels.
- ** Measure and improve**:Track enablement impact through asset usage, surveys, and feedback, using insights to continuously evolve strategies. Collaborate with Customer Service to develop customer-facing enablement assets (e.g., onboarding guides, playbooks) and iterate based on adoption metrics and user feedback.
**WHAT YOU’LL NEED TO SUCCEED**:
- 5+ years of experience in marketing, communications, or product marketing.
- Experience in sales enablement, with proven ability to create and distribute tools such as playbooks and battle cards.
- Familiarity with the Pragmatic Marketing Framework (or willingness to learn).
- Skilled in Adobe Creative Suite and Microsoft Office Suite.
- Experience with CRM tools and marketing automation is an asset.
- Strong storytelling and copywriting skills with attention to detail.
- Comfort with public speaking, hosting and moderating webinars and in-person speaking engagements.
- Basic design sensibility to create simple, visually appealing sales decks and one-pagers.
- Excellent communication, presentation, and collaboration abilities.
- Bilingualism in French and English is considered an asset.
**We are proud to support a Flexible Work Plan that recognizes the diverse needs and lifestyles of our people. The Sales & Marketing Enablement Specialist has the option to work fully at the Payworks head office in Toronto or on a hybrid work model, working in the office at least three (3) days a week.
