Content Strategist

Founded in Quebec City in 2010, Petal is a dynamic and growing company made up of over 350 enthusiasts who have developed innovative real-time care orchestration and medical billing solutions for Health Delivery Organizations. Patient self-scheduling, clinical capacity management, care coordination, physician scheduling and secure communication, all on our innovative and secure cloud platforms.

Grow your career and have a positive impact on society by joining one of the fastest growing health tech companies in Canada. Join us in our mission to empower healthcare innovators and improve healthcare differently.

**What you can expect when joining the team**

Reporting to the Vice-President of Marketing, you will play an important role in shaping our brand's content ecosystem and driving impactful messaging across various channels.

You will collaborate closely with cross-functional teams, including marketing, design, and product, to develop and execute a comprehensive content strategy that aligns with our business objectives and resonates with our target audience.

**Your daily life**

During the day, you will be led to:

- Strategize content pillars and sub-pillars to guide the development of a comprehensive and cohesive content strategy;
- Create specifications and develop content tailored to Petal’s different client personas;
- Plan the editorial calendar and content proposition, considering the brand's objectives and target audience;
- Develop an editorial strategy to ensure consistency of content across all delivery platforms, maintaining a unified brand voice and messaging;
- Conduct periodic content audits to assess the effectiveness and relevance of existing content, identifying areas for improvement and optimization;
- Oversee writing style and tone for all content, ensuring it aligns with the brand guidelines and resonates with the target audience;
- Develop content governance guidelines for tone, style, and voice of all content, and ensure adherence to these guidelines throughout content creation and distribution processes;
- Analyze the content marketing strategy to evaluate its effectiveness, identifying key metrics and performance indicators;
- Track and calculate content ROI, assessing the impact of content efforts;
- Ensure that the content strategy aligns with and supports the business objectives;
- Write clear, attractive copy with a distinct voice, conveying key messages effectively and engaging the target audience;
- Interpret copywriting briefs to understand project requirements, collaborating with stakeholders to gather necessary information and insights;
- Edit and proofread copy as needed, ensuring accuracy, consistency, and adherence to brand standards;
- Utilize SEO principles and best practices to optimize copy and enhance its visibility and reach.

**Your profile**

Are you a strategic and creative thinker, known for your capacity to develop compelling content strategies that captivate and engage audiences? Are you looking for the opportunity to shape a brand's content ecosystem and drive impactful messaging? _The sky is the limit_ If you have:

- A minimum of 3 to 5 years of experience in a content strategy or related role;
- Exceptional copywriting skills to effectively plan, direct, design, and edit content that yields results;
- A proven track record in handling and strategizing marketing campaigns;
- Content monetization skills and the ability to plan how content can drive customer engagement and ultimately lead to revenue generation;
- The ability to handle multiple projects and work effectively with various stakeholders simultaneously;
- A keen eye for detail and a strong editorial competency - determining what content should be retained, edited, rewritten, or discarded;
- The ability to analyze content marketing data, spot patterns, and identify trends;
- Strong team-building skills;
- A keen interest in understanding organizational goals and targets;
- Leadership qualities to drive initiatives forward, and influence stakeholders;
- The ability to handle pressure, maintain composure, and deliver high-quality work;
- Experience in the healthcare industry (asset);
- A good command of French;
- Since most of your target audience will be located in English-speaking provinces, a complete command of English is required.

**Petal’s position on remote working**

In our opinion, a company cannot claim to be modern, innovative and have the well-being of their team at heart, without attempting to integrate remote working to the level that their business model allows them to. Post-pandemic, Petal employees will continue to benefit from the option of teleworking up to the maximum flexibility permitted by the nature of the position and the smooth running of operations.

**Our benefits**
- A signing bonus of $1,000 for your remote work set-up;
- Compensation that recognizes your contribution;
- 4 to 6 weeks of vacation per year;
- 5 paid personal days per year;
- A group RRSP / DPSP