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Performance Marketing Specialist

2 weeks ago

Montréal QC, Canada Motorola Solutions Full time

**Company Overview**:
At Motorola Solutions, we’re guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We’re solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That’s mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We’re solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that’s critical to connect those in need with those who can help. The work we do here matters.

**Aperçu de l’entreprise**

Chez Motorola Solutions, nous sommes guidés par un objectif commun: aider les gens à donner le meilleur d’eux-mêmes dans les moments les plus importants - et nous sommes à la hauteur de notre engagement en créant des solutions sécurisées. Parce que les gens ne peuvent donner le meilleur d’eux-mêmes que lorsqu’ils se sentent en sécurité et qu’ils le sont. Nous créons des solutions sécurisées en développant les meilleures technologies intégrées à travers les écosystèmes de sûreté et de sécurité. Qu’il s’agisse d’appareils et de réseaux de communications essentiels, d’une sécurité vidéo et d’un contrôle d’accès basés sur l’IA ou d’une capacité d’unir la voix, vidéo et les données dans un seul centre de commandement. Nous créons des solutions sécurisées en connectant les agences de sécurité publique et les entreprises, permettant ainsi une collaboration essentielle entre les personnes qui ont besoin d’aide et les personnes pouvant aider. Le travail que nous accomplissons ici est primordial.

All performance marketing is handled in-house, without any agency support. This is an amazing opportunity to expand their hands-on experience working on paid media platforms, website CMS, marketing CRM, SEO analytics tools, and reporting visualization tools.
**Responsibilities include but are not limited to:

- Work on performance marketing activity across Paid Media channels for the US & Canada in French & English
- Collaborate with broader marketing teams on comprehensive multi-channel strategy across Paid Search, Display, Remarketing, and Meta
- Work closely with the North America Performance Marketing Manager and sales team to optimize audience targeting strategies
- Plan, execute, and measure tests across ad creative and landing pages to optimize conversion
- Collaborate with the SEO team to execute onsite SEO initiatives such as metadata optimization and keyword research
- Monitor and optimize the paid media budget across various performance channels
- Work with the team to track and build automated reports for key performance indicators of media buying activity
- Ability to compile data and reports and provide a thorough analysis to managers
- Identify trends and insights and optimize spend and performance based on the insights
- Propose innovative paid media initiatives aimed at efficiently increasing new user acquisition
- Work with marketing teams to ensure messaging across all channels is consistent and aligned
- Develop close relationships between inside sales and regional sales manager to optimize campaigns and find trends and campaign opportunities
- Manage and optimize campaigns on Google Search, Display, PMax, YouTube, and Google Gen, including retargeting efforts
- Utilize Google Analytics and Google Tag Manager for data analysis and performance monitoring, with a preference for GA4 expertise
- Analyze user behavior through heatmap tools such as Hotjar or Mouseflow
- Generate and maintain performance reports using Looker Studio
- Collaborate on various projects through Jira and other project management tools
- Conduct basic SEO tasks and onsite analyses with tools like Google Search Console, Ahrefs, Screaming Frog, or SEMRush
- Work independently as a self-starter while effectively collaborating with team members

Qualifications:

- 2+ years of experience in Google Ads
- 1+ years of experience in marketing analytics tools and SEO optimization strategies
- 1+ years of experience in marketing automation and project management platforms
- ** Must be fluent in both English and French OR both English and German**

Bonus:

- The ability to speak German
- Google Ads certification
- Reddit Ads experience
- Meta Ads experience

LI-MM1

**Basic Requirements**:

- High School Diploma or equivalent
- 2+ years of experience in Google Ads
- 1+ years of experience in marketing analytics tools and SEO optimization strategies
- 1+ years of experience in marketing automation and project management platforms

***Travel Requirements**: Under 25%
***Relocation Provided**: None
***Position Type**: Experienced
***Referral Payment Plan**: Yes
**_
EEO